BYD will sell 3,870 units in Japan by 2025.

SelfStaking · 2026-04-01T14:39:02+00:00

In 2025, Japan's imported car sales are expected to increase by 7%, reaching 243,129 units, with pure electric vehicle sales growing by 26%, setting a new record. Tesla and BYD performed notably in the Japanese market, with Tesla's sales surpassing 10,000 units for the first time, and BYD's sales increasing by 62%.

SelfStaking

2026-04-01 14:39:02

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The Japan Automobile Importers Association (JAIA) reported on January 8 that 2025 imported car sales (excluding Japanese automaker cars) rose year over year by 7%, reaching 243,129 units. This was the first return to positive growth in two years. Sales of pure electric vehicles (EVs) increased by 26%, to 30,513 units, setting a record high. Sales increases from EV makers such as U.S. Tesla helped lift overall figures.

Japan’s EV sales have grown for 7 straight years. In 2025, EVs accounted for 13% of total sales, up 2 percentage points from the previous year. Tesla in the U.S. did not disclose its Japan domestic sales, but the company’s sales in the “other” category—which makes up most of its volume—rose 88%, to 10,693 units. This means Tesla’s Japan sales first surpassed 10,000 units, and its brand ranking rose from 10th the previous year to 7th.

BYD saw its Japan sales increase by 62%, to 3,870 units. The SUV “Sea Lion 7,” launched in April 2025, continues to sell strongly, significantly boosting sales. In summer 2026, BYD will bring the light pure electric vehicle “Racco (otter)” to the Japanese market, aiming to further expand its market share.

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