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just saw this thing about a cruise line that's basically throwing money at Picassos and booking major pop stars, but now they're struggling to keep costs under control. like, how does that even happen? Bloomberg was talking about their financial issues and honestly it's pretty wild. you'd think someone in cost controller position would've flagged this earlier. the whole industry seems to be betting big on luxury experiences but forgetting the actual cost controller part of the equation. makes you wonder if these companies even have someone focused on cost controller strategy or if they're just winging it. either way, it's a pretty good reminder that you can't just spend like there's no tomorrow and expect the numbers to work out. curious if this is a broader trend or just this one company being extra 🤔