Pivotal Research Raises its Price Target on Roku, Inc. (ROKU) to $140 and Maintains a Buy Rating

Jeff Lewis

Wed, February 18, 2026 at 1:40 PM GMT+9 2 min read

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Roku, Inc. (NASDAQ:ROKU) is among the 11 Best Entertainment Stocks to Buy According to Wall Street.

Pivotal Research Raises its Price Target on Roku, Inc. (ROKU) to $140 and Maintains a Buy Rating

On February 16, 2026, Pivotal Research raised its price target on Roku, Inc. (NASDAQ:ROKU) to $140 from $135 and maintained a Buy rating, describing the company’s fourth-quarter report as strong and better than expected. The firm also highlighted Roku’s “Switzerland-like positioning” within the streaming ecosystem.

On February 13, 2026, Oppenheimer increased its price target to $120 from $105 and kept an Outperform rating following quarterly results. The firm noted that Roku is guiding fiscal 2026 Platform revenue 2% to 4% above its prior estimates and Street expectations, and said third-party partnerships are expected to ramp through fiscal 2026, with Amazon not yet meaningful to revenue but representing a potential fiscal 2027 tailwind. That same day, UBS raised its price target to $110 from $103 and maintained a Neutral rating, citing solid results and initial 2026 guidance that came in ahead of Street estimates.

Roku, Inc. (NASDAQ:ROKU) reported fourth-quarter revenue of $1.39 billion on February 12, 2026, above the $1.35 billion consensus estimate. For fiscal 2025, total net revenue reached $4.737 billion, up 15% year over year, while Platform revenue rose 18% to $4.145 billion. Gross profit increased 15% to $2.074 billion, and streaming hours grew 15% to 145.6 billion. The company said it delivered positive net income, expanded Adjusted EBITDA margin by 255 basis points, and generated record trailing twelve-month free cash flow. Roku repurchased $150 million of shares under its $400 million buyback program and said it expects to sustain double-digit Platform revenue growth in 2026 while continuing to expand operating and net income margins.

Roku, Inc. (NASDAQ:ROKU) operates a TV streaming platform through its Platform and Devices segments in the United States and internationally.

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READ NEXT: 10 Most Profitable Undervalued Stocks to Buy and 11 Best Mining Stocks to Buy According to Wall Street.

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