加密合作夥伴關係啟動2026:Crypto.com、萬事達卡、Stripe 和 LALIGA 設定基調

簡介

2026年初,加密貨幣在支付、媒體、體育和金融領域出現了一波重大合作夥伴關係,標誌著全球數位資產加速整合到主流、受監管的消費者平台中。

2026 opened with a wave of high-profile crypto partnerships spanning payments, media, sports, and financial services. From Crypto.com’s expanding ecosystem to Mastercard’s infrastructure push, these collaborations highlight how digital assets are being embedded into regulated, consumer-facing platforms across global markets at the start of the new year worldwide adoption.
Trump Media Plans Shareholder Rewards Token With Crypto.com Integration
Trump Media, the publicly traded media company behind the DJT ticker, has announced plans to distribute a new blockchain-based rewards token to shareholders through a partnership with Crypto.com. The initiative marks the company’s latest expansion into crypto infrastructure, following the creation of a sizable bitcoin treasury and earlier collaborations with the exchange.
The token distribution is structured around DJT share ownership, with allocations tied to existing stock holdings. Trump Media emphasized that the token will not represent equity, voting rights, or a claim on company profits, positioning it instead as a non-security rewards asset. Company leadership described the initiative as a “first-of-its-kind token distribution,” highlighting the use of Crypto.com’s blockchain technology alongside evolving regulatory clarity to support a transparent rollout.
Rather than functioning as a financial instrument, the token is designed to unlock utility-based benefits. These may include access perks, discounts, or rewards linked to Trump Media’s digital platforms such as Truth Social, Truth+, and Truth Predict over the course of the year. Additional details around timing and mechanics are expected in the coming months.
The token may be issued on Crypto.com’s Cronos blockchain and could feature restrictions on transferability or cash redemption. The announcement arrives amid broader crypto activity at Trump Media, including custody arrangements with Crypto.com and Anchorage Digital for its bitcoin treasury and prior agreements to develop crypto ETFs and prediction markets under the Truth.Fi brand.
LALIGA Names Toobit as MENA Regional Crypto Exchange Partner
LALIGA has appointed crypto exchange Toobit as its official regional partner across the Middle East and North Africa, marking the exchange’s first collaboration with a major European football league. The agreement supports Toobit’s strategy to expand brand visibility and user engagement in a region seeing rapid growth in digital asset adoption.
The partnership will run throughout the 2025–26 season and be activated through digital campaigns, promotional initiatives, and fan-focused experiences. The two companies highlighted the partnership's mutual commitment to innovation, with LALIGA's worldwide football brand and Toobit's mission to create a safe, user-friendly exchange for new crypto users.
As part of the rollout, the partners plan a series of reward-driven fan activations. These include VIP matchday trips to Spain, signed merchandise from LALIGA clubs, and exclusive giveaways. Toobit indicated that the total rewards pool across campaigns will reach into the millions of dollars, signaling a substantial investment in regional engagement.
Toobit leadership described the partnership as an opportunity to connect football fans with crypto education and secure market access in a culturally relevant way. From LALIGA’s side, executives positioned the deal as a way to deepen engagement with its passionate MENA fan base while exploring new digital touchpoints.
The agreement reflects a broader trend of crypto platforms leveraging elite sports partnerships to build mainstream credibility and accelerate adoption in strategically important markets.
Stripe Integrates Crypto.com Pay to Enable Seamless Cryptocurrency Payments for Merchants
Stripe has expanded its digital payments stack by partnering with Crypto.com to support cryptocurrency payments while preserving the familiar merchant experience of card-based transactions. Announced on January 6, 2026, the integration allows businesses to accept crypto through Crypto.com Pay while receiving instant settlement in their local fiat currency.
The new system is intended to eliminate both price volatility and operational complexity that have been the two main barriers restricting crypto payments in commercial transactions.
Companies may still set the price of their products in the currency they like, alongside customers paying with digital currencies like Bitcoin or Ethereum.
Stripe then facilitates automatic conversion and deposits funds directly into the merchant’s bank account, mirroring its standard checkout flow.
Crypto.com mentioned that this would broaden "everyday accessibility" and "utility of cryptocurrencies" for consumers as well as merchants, presenting the partnership as a move to the extensive adoption of crypto-enabled commerce.
On the other hand, Stripe has been gradually approaching this moment. The corporation launched stablecoin payments for its subscription services in late 2025, aiming at AI companies and worldwide businesses.
Crypto.com and Kyobo Lifeplanet Explore Digital Asset Integration for South Korea’s InsurTech Market
Crypto.com has entered into a memorandum of understanding with Kyobo Lifeplanet Life Insurance to explore new pathways for expanding digital asset access and digital-first financial services in South Korea.
Announced on January 7, the partnership brings together a global crypto platform and the country’s first fully digital life insurer, reflecting growing convergence between virtual assets and regulated financial services.
Under the proposed framework, the two companies will evaluate referral-based initiatives that could allow eligible Kyobo Lifeplanet customers to access Crypto.com’s platform, subject to local regulatory requirements. Benefits would be tied to onboarding completion and defined usage thresholds, positioning the model as a compliant onramp rather than a direct distribution channel.
Crypto.com leadership framed the collaboration around expanding access to digital assets through “trusted, compliant, and user-focused platforms,” emphasizing Kyobo Lifeplanet’s role as a pioneer in Korea’s InsurTech sector.
Kyobo Lifeplanet, in turn, positioned the partnership as an innovation in digital customer experience that connects insurance with “global virtual assets” in a rapidly evolving financial environment.
Mastercard Expands Crypto-to-Fiat Infrastructure to Enable Everyday Spending
Mastercard is advancing its digital asset strategy by simplifying how cryptocurrency is converted into traditional fiat currency, a move designed to help partners offer crypto-linked cards usable anywhere its global network is accepted.
The initiative addresses a key friction point in crypto payments: while consumers may hold digital assets, transactions must still settle on Mastercard’s rails in fiat currencies such as the U.S. dollar.
Mastercard’s leaders emphasize on helping crypto-native companies that lack “foundational infrastructure” convert digital assets into fiat, reinforcing the firm’s broader promise of “consumer choice” in how and when people pay.
To support this, Mastercard is in discussions with Evolve Bank & Trust and Metropolitan Commercial Bank on card issuance, while working with Uphold and BitPay on real-time wallet capabilities. Processing and program management support is coming from partners including i2c, Apto Payments, and Galileo.
Stablecoin providers also play a central role. Paxos and Circle will facilitate conversion using fiat-backed stablecoins such as USDC, reducing volatility during settlement. Industry voices have pointed to “dollar-pegged stablecoins” as a practical path forward, arguing that these tools lower friction and make crypto more usable for everyday payments.
The move follows similar momentum across the card networks, underscoring a broader push to industrialize crypto payments by embedding them into familiar, regulated financial infrastructure.
Crypto.com Integrates Benzinga Data to Expand U.S. Equities Insight
Crypto.com is expanding its market intelligence offering through a new collaboration with financial media and data provider Benzinga, giving users deeper visibility into U.S. equities directly within the platform. The integration brings several of Benzinga’s data APIs to Crypto.com, including IPO and earnings calendars, analyst ratings, government and insider trading data, and company branding assets.
The goal is to equip Crypto.com’s users with more timely and contextual information when researching and trading U.S. stocks. By embedding established equities data alongside its digital asset tools, Crypto.com is positioning itself as a more comprehensive investment platform for retail traders who increasingly move between crypto and traditional markets.
Benzinga views the partnership as a response to growing retail participation across asset classes, where access to high-quality, interpretable data has become critical. The company emphasized the importance of meeting investors “at the intersection” of digital assets and traditional finance, particularly as market complexity increases.
From Crypto.com’s perspective, the integration aligns with its broader push to provide traders with end-to-end resources to identify and act on market opportunities. The addition of equities-focused intelligence signals a continued expansion beyond crypto-native products.

2026年開局,一系列高知名度的加密貨幣合作夥伴關係涵蓋支付、媒體、體育和金融服務。從Crypto.com不斷擴展的生態系統到Mastercard的基礎設施推進,這些合作凸顯了數位資產如何被嵌入到全球市場受監管、面向消費者的平台中,年初實現全球採用。

Trump Media計劃與Crypto.com整合推出股東獎勵代幣

Trump Media是DJT股票代碼背後的上市媒體公司,已宣佈計劃通過與Crypto.com的合作夥伴關係向股東分配新的區塊鏈基礎獎勵代幣。該計劃標誌著該公司在建立大規模比特幣庫和早期與交易所合作後,進一步擴展到加密基礎設施的舉措。

代幣分配以DJT股份所有權為基礎,分配額與現有股票持有量掛鉤。Trump Media強調,該代幣不代表股權、投票權或對公司利潤的請求權,而是將其定位為非證券獎勵資產。公司領導層將該計劃描述為「首創性代幣分配」,突出了Crypto.com區塊鏈技術的使用以及不斷演進的監管清晰度對支持透明推出的幫助。

與其作為金融工具的功能不同,該代幣旨在解鎖基於實用程度的福利。這些可能包括與Trump Media的Truth Social、Truth+和Truth Predict等數位平台連結的存取優惠、折扣或全年獎勵。有關時間和機制的其他詳細資訊預計將在未來幾個月公佈。

該代幣可能在Crypto.com的Cronos區塊鏈上發行,並可能具有可轉讓性或現金兌換的限制。該公告適逢Trump Media更廣泛的加密活動,包括與Crypto.com和Anchorage Digital的比特幣庫託管安排,以及過去開發Truth.Fi品牌下加密ETF和預測市場的協議。

LALIGA指定Toobit為中東和北非地區加密交易所合作夥伴

LALIGA已任命加密交易所Toobit為其在中東和北非地區的官方區域合作夥伴,這是該交易所首次與歐洲主要足球聯賽的合作。該協議支持Toobit在數位資產採用快速增長的地區擴大品牌知名度和用戶參與的戰略。

該合作夥伴關係將貫穿2025–26賽季,並通過數位活動、推廣計劃和以球迷為中心的體驗而啟動。雙方公司強調該合作夥伴關係對創新的相互承諾,涵蓋LALIGA的全球足球品牌和Toobit為新加密用戶創造安全、用戶友好交易所的使命。

作為推出的一部分,雙方計劃推出一系列獎勵驅動型球迷激活活動。這些包括去西班牙的VIP比賽日行程、LALIGA俱樂部的簽名商品和獨家贈品。Toobit表示,活動中的獎勵池總額將達到數百萬美元,表明對地區參與的大幅投資。

Toobit領導層將該合作夥伴關係描述為一個關鍵機會,以文化相關的方式將足球球迷與加密教育和安全市場准入相連結。從LALIGA方面,主管人員將該協議定位為深化與其熱情的中東和北非球迷群體的參與,同時探索新的數位接觸點的方式。

該協議反映了加密平台利用精英體育合作夥伴關係建立主流信譽和在戰略重要市場加速採用的更廣泛趨勢。

Stripe整合Crypto.com Pay使商戶能夠無縫進行加密貨幣支付

Stripe通過與Crypto.com的合作夥伴關係擴展了其數位支付堆棧,以支持加密貨幣支付,同時保持熟悉的基於卡的交易商體驗。該集成於2026年1月6日宣佈,允許企業通過Crypto.com Pay接受加密貨幣,同時以本地法幣即時結算。

新系統旨在消除價格波動和運營複雜性這兩個一直限制加密支付在商業交易中應用的主要障礙。

公司仍然可以按照他們喜歡的貨幣設定產品價格,同時客戶使用比特幣或以太坊等數位貨幣支付。

Stripe隨後便利自動轉換並將資金直接存入商戶銀行帳戶,鏡射其標準結帳流程。

Crypto.com提到這將為消費者和商戶擴大加密貨幣的「日常可及性」和「實用程度」,將該合作夥伴關係呈現為實現加密啟用商務廣泛採用的舉措。

另一方面,Stripe一直在逐步邁向這一時刻。該公司在2025年末為其訂閱服務推出了穩定幣支付,針對AI公司和全球業務。

Crypto.com與Kyobo Lifeplanet探索數位資產整合以進入韓國保險科技市場

Crypto.com已與Kyobo Lifeplanet人壽保險簽署了諒解備忘錄,以探索在韓國擴大數位資產存取和數位優先金融服務的新途徑。

該合作夥伴關係於1月7日宣佈,匯集了全球加密平台和該國首家完全數位化人壽保險公司,反映了虛擬資產與受監管金融服務之間不斷增長的融合。

在擬議框架下,雙方公司將評估基於轉介的計劃,該計劃可能允許符合條件的Kyobo Lifeplanet客戶存取Crypto.com的平台,須符合當地監管要求。福利將與登錄完成和定義的使用閾值相掛鉤,將該模式定位為合規的入口,而不是直接分配渠道。

Crypto.com領導層將該合作夥伴關係圍繞通過「值得信賴、合規且以用戶為中心的平台」擴大數位資產存取,強調了Kyobo Lifeplanet在韓國保險科技部門先驅作用中的角色。

Kyobo Lifeplanet反過來將該合作夥伴關係定位為在快速發展的金融環境中連結保險與「全球虛擬資產」的數位客戶體驗創新。

Mastercard擴展加密對法幣基礎設施以實現日常支出

Mastercard通過簡化加密貨幣如何轉換為傳統法定貨幣來推進其數位資產戰略,這一舉措旨在幫助合作夥伴提供可在其全球網絡接受的任何地方使用的加密貨幣連結卡。

該計劃解決了加密支付中的關鍵摩擦點:雖然消費者可能持有數位資產,但交易仍必須以美元等法定貨幣在Mastercard的軌道上結算。

Mastercard領導層強調幫助缺乏「基礎基礎設施」的加密原生公司將數位資產轉換為法幣,強化了該公司關於「消費者選擇」的更廣泛承諾,即人們如何以及何時支付。

為支持這一點,Mastercard正在與Evolve Bank & Trust和Metropolitan Commercial Bank就卡發行進行討論,同時與Uphold和BitPay合作開發實時錢包功能。處理和計劃管理支持來自包括i2c、Apto Payments和Galileo在內的合作夥伴。

穩定幣提供商也發揮著核心作用。Paxos和Circle將使用法幣支持的穩定幣(如USDC)便利轉換,減少結算期間的波動性。業內人士指出「美元掛鉤穩定幣」是實用的前進之路,辯稱這些工具降低摩擦力,使加密貨幣更易用於日常支付。

此舉反映了各卡網路中的類似勢頭,強調了通過將其嵌入熟悉、受監管的金融基礎設施來工業化加密支付的更廣泛推進。

Crypto.com整合Benzinga數據以擴展美國股票洞察

Crypto.com通過與金融媒體和數據提供商Benzinga的新合作夥伴關係擴展了其市場情報提供,為用戶提供直接在平台內更深入的美國股票可見性。該整合將Benzinga的多個數據API納入Crypto.com,包括IPO和財報日曆、分析師評級、政府和內幕交易數據以及公司品牌資產。

目標是在研究和交易美國股票時為Crypto.com用戶提供更及時和背景相關的資訊。通過將成熟的股票數據與其數位資產工具相結合,Crypto.com將自己定位為越來越多在加密和傳統市場之間移動的零售交易者的更全面的投資平台。

Benzinga將該夥伴關係視為對跨資產類別零售參與不斷增長的回應,其中高品質、可解釋數據的存取已變得至關重要。該公司強調在「數位資產和傳統金融的交點」處與投資者相遇的重要性,特別是隨著市場複雜性增加。

從Crypto.com的角度來看,該整合符合其提供交易者端對端資源以識別和利用市場機會的更廣泛推進。增加股票聚焦智力代表了超越加密原生產品持續擴展的信號。

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