Coinbase launches the "Blue Carpet Program": Token listings are not opaque, offering customized project pages and discount offers.

The US exchange Coinbase announced on 10/15 the launch of a new encryption asset listing support program “Blue Carpet” (The Blue Carpet), providing a one-stop service from application to listing. This new system integrates the previously fragmented support mechanisms, allowing issuers to receive more direct official assistance, customized display pages, and regulatory guidance among other preferential services.

The listing process has been fully upgraded to support more systematization.

Coinbase stated that the plan can be seen as an extension of the “Cryptocurrency Listing Guidelines” announced last month. The previous guidelines clearly outlined how project teams can apply for listing, the procedural steps, and evaluation criteria, making the overall process more open and transparent. This new plan goes a step further, comprehensively upgrading the entire listing experience, with improved support from the application stage to post-listing.

Coinbase stated that the plan is a complete suite of services designed specifically for project issuers, covering the entire process from project initiation, development, to subsequent operational support. It is also a systematic support system that allows project teams to grow in a more stable and predictable environment while enhancing brand image and market confidence.

What are the main functions and support content of the Blue Carpet Program?

This plan mainly aims to integrate the services between application and listing into a single entry point, allowing direct usage upon application for listing. It mainly includes the following aspects:

Directly contact the listing team: When applying for project listing, the team can directly reach out to the Coinbase Listings Team for individual guidance and quick responses to questions, eliminating the need to face the previously opaque handling process.

Asset page customization: After the project listing, the issuer can apply to update the content of the token introduction page at any time. Whether on Coinbase's CEX or the regular user version DEX, it ensures that the project information is presented in a timely and accurate manner.

Project partner referral and discount: Coinbase also offers project-related partner referral services, such as market maker matching, support for MiCA white paper writing, etc., where applicants can enjoy exclusive discounts. This allows the team to reduce the burden on compliance and marketing, focusing resources on product development and operations.

Coinbase One annual subscription eligibility: Some core team members can also receive a one-year Coinbase One subscription, enjoying advanced platform features and exclusive benefits as an additional support from the official for high-quality issuers.

Improve operational support and provide free listings, focusing on a fair and transparent issuance environment.

In addition, Coinbase stated that project teams can also use their top-tier custody services to assist in the secure management of inventory and funds, and they can connect to the automated token issuance tool Liquifi, which is used for distributing rewards, unlocking tokens, or allocating voting rights, simplifying the overall operational process.

Finally, Coinbase also emphasized again that the listing and application process is completely free. The company does not charge any listing fees or application fees to the issuers, nor will it require the purchase of any other ancillary marketing services. In contrast to many exchanges that charge high promotion or technical fees, Coinbase stated that its approach aims to maintain fairness and transparency, allowing innovative projects to enter the market more easily.

This article discusses Coinbase's new “Blue Carpet Program”: token listings are not black-boxed, offering custom project pages and discounts, first appeared in Chain News ABMedia.