Exclusive Ferrari 499P Auction Goes Crypto with New Token Launch

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Story Highlights* Ferrari is launching a crypto token, “Token Ferrari 499P,” for Hyperclub members to bid on its Le Mans-winning 499P car.

  • The token project, developed with fintech Conio, marks Ferrari’s move from crypto payments to blockchain-based exclusivity.
  • Bitcoin’s strong performance and growing crypto adoption make Ferrari’s token launch timely.
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