WLFI Partners with MMA.INC to Build Web3 Economy with USD1 and Utility Tokens

Mixed Martial Arts Group Limited (NYSE American: MMA, hereinafter MMA.INC) announced today that it has signed a strategic memorandum of understanding (MOU) with World Liberty Financial (WLFI), the Trump family-backed decentralized finance platform. The partnership aims to integrate blockchain and stablecoin technology into the global combat sports industry on a large scale.

(Sources: X)

USD1 as Core Payment and Incentive Tool

Under the agreement, WLFI-issued dollar-pegged stablecoin USD1 will serve as the foundational layer for MMA.INC’s on-chain ecosystem, handling payments and incentives.

Fans, fighters, coaches, and gyms will earn tangible rewards through on-chain interactions. USD1’s stable value minimizes volatility risk, enhancing ecosystem predictability and reliability.

The collaboration spans token architecture, on-chain economic modeling, reserve management, treasury operations, technical integration, joint marketing, and governance.

Achievement-Focused Utility Token Model

A highlight is the new MMA.INC utility token system tied to USD1. Users accumulate experience points (XP) through training, content consumption, coaching, or community activities—recorded transparently on-chain.

XP unlocks real rewards, emphasizing “achievement over speculation.” Distribution rewards effort and progress rather than capital input, avoiding over-financialization and grounding growth in genuine participation.

Multi-Platform Integration and Global Promotion

USD1 will integrate across MMA.INC platforms: gym management system BJJLink, training tool TrainAlta, marketing platform Hype, and community/content site MixedMartialArts.com.

Users can pay, earn rewards, or access premium features directly with the stablecoin, supported by WLFI’s on-chain infrastructure.

Joint branded campaigns will target fighters, gyms, and fans worldwide, expanding Web3 use cases in combat sports.

Advisory-Level Collaboration for Compliance and Long-Term Growth

WLFI joins MMA.INC’s strategic advisory board to guide token economics, regulatory compliance, and sustainable development.

Donald Trump Jr., WLFI co-founder and MMA.INC strategic advisor, stated the partnership combines strengths in technology and assets to accelerate MMA.INC’s Web3 positioning.

MMA Group founder and CEO Nick Langton said the alliance merges combat sports passion with modern digital finance, with WLFI’s stablecoin and payment expertise enabling better service for the global martial arts community.

A New Chapter for Sports and Blockchain

This collaboration marks the combat sports industry’s first systematic blockchain integration at scale—targeting over 700 million global enthusiasts with practical Web3 economics.

By prioritizing utility, transparency, and real participation, the partnership seeks to create a sustainable model beyond speculation.

As regulated stablecoins and tokenization gain traction, the deal positions MMA.INC at the forefront of bringing traditional sports ecosystems on-chain.