PANews 22. August – Laut Bloomberg hat Galaxy Digital erstmals einen Tennis-Spieler gesponsert und sein Markenlogo am Rande der US Open gezeigt. Bitpanda hatte zuvor Gaël Monfils unter Vertrag genommen, Arkham Intelligence sponserte Tommy Paul. Krypto-Unternehmen haben in der Saison 2024/25 fast 170 Millionen US-Dollar in die Premier League investiert. Der aktuelle Preis für Bitcoin liegt bei etwa 110.000 US-Dollar, die Krypto-Branche steigert ihre Markenpräsenz durch Sportsponsoring, und das Kapital dringt schneller in die Mainstream-Kultur ein.
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