American Eagle Outfitters stock shot up 45% this week. Wow. The clothing brand crushed it in Q2. Revenue? $1.28 billion. Net income? A cool $77.6 million.



So what's the deal? Their marketing's hot right now. Sydney Sweeney and Travis Kelce are grabbing eyeballs. But it's not just celebs. They're spending less on promos, keeping expenses tight. Smart move.

Aerie might be the secret sauce. It's kind of surprising how well it's catching on. UBS analyst Jay Sole seems pretty excited, bumping up his price target.

American Eagle's not part of some big corporate machine. It's doing its own thing. And it's showing that old-school retail can still fly high. They get what young people want, mix in some clever marketing, and boom. Looks like they're set for more growth, but who knows in this crazy fashion world?
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