Major entertainment giant just locked in a partnership with the AI lab behind ChatGPT—granting access to their iconic character library for AI-generated video content through the Sora platform. This marks a significant shift in how traditional media companies are approaching generative AI tech. Instead of resisting the wave, they're licensing intellectual property directly to these platforms. Could signal a new revenue stream for content creators and studios willing to embrace AI collaboration. The real question: will audiences accept synthetic versions of beloved characters, or does this blur the line too far between human creativity and machine output?