Most products don’t fail because the idea is bad.

They fail because the team has never taken anything to real scale.

That’s why @SIXR_cricket caught my attention.

It’s being built by the same team behind Bongo, a platform that didn’t just grow, but grew all the way to 333 million users and 26.2 billion views. That kind of scale isn’t accidental. It’s the result of years spent understanding users, making hard calls, fixing what doesn’t work, and staying focused long after the hype fades.

When a team has already been through that journey, it shows. They build for onboarding, retention, and distribution. They know how long trust takes to earn and how easily it can be lost. And most importantly, they know what it actually takes to move from early traction to mass adoption.

SIXR feels like a product shaped by those lessons.
It’s not a first attempt or an experiment by the team. It feels like a second chapter built with clarity, experience, and patience. I’ve seen enough projects struggle because they’re learning everything for the first time in public.

But this team isn’t. And that’s why I think SIXR has a very real shot at becoming something big.