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最近体验了某头部钱包的集卡活动,说实话有点回到当年支付宝集五福的感觉,但整个玩法框架更贴Web3一些。活动机制其实不复杂,就是通过完成链上操作来积累抽卡机会。
参与方式很直接。首先完成指定任务——交易、质押、邀请朋友、内容分享这些都算,每完成一项就能获得对应的抽卡次数。然后就是开始抽卡,每次抽取都有即时奖励,可以是积分、代币或其他权益。
这种游戏化的激励设计还是挺有意思的,把钱包的核心功能(交易、质押)和社交属性(邀请、分享)结合在一起,用户在参与的过程中自然就深度体验了平台生态。