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One of BTS members, Kim Taehyung, has over 70 million followers. Recently, during a live broadcast, he enthusiastically promoted a piece of chocolate sent by a Turkish friend. This move immediately triggered a chain reaction—chocolate stock was sold out within seconds. The popularity was so high that it even caught the attention of Korean buyers, who directly ordered 25 containers of chocolate from Turkey. This event is quite interesting: how quickly can a product go from being ignored to being in high demand with a celebrity’s endorsement? It seems that in any industry, the process of converting influence into purchasing power is astonishingly fast.