2026-01-02 16:21:39

Gas fees have been a persistent pain point holding back mainstream onchain adoption. Now there's a new approach: protocols can directly offset these costs for their users, creating a win-win that drives growth while removing friction from the user experience.

The Open Gas model works by letting protocols subsidize or absorb gas fees for their communities, effectively turning transaction costs into a competitive advantage. Users get frictionless interactions, protocols get stronger engagement metrics and faster user acquisition, and the entire ecosystem benefits from accelerated adoption.

Which protocols should be exploring this? Layer 2 platforms, DeFi applications, NFT marketplaces, gaming ecosystems—really anyone competing for user mindshare in a crowded space. The ones moving first will likely capture disproportionate growth.

This isn't just cost reduction; it's repositioning gas fees from a barrier into a marketing tool. Curious which protocols will embrace this strategy?

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AirdropHarvester

· 4h ago

Gas fees should have been eliminated long ago; whoever offers free transactions first will win.

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GasFeeGazer

· 4h ago

Haha, finally someone is talking about this. Gas fees are the biggest stumbling block for on-chain adoption. Oh my, isn't this just money-spraying marketing? The one who subsidizes the most wins? Wait, this logic actually sounds pretty good... Early teams really should do this. Protocols are still undercutting each other now, using gas as a weapon. But on the other hand, how long can this kind of subsidy last? What happens after the money is burned...

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0xTherapist