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When choosing exchanges to list tokens, project teams often adopt differentiated strategies. The advertising effects of top-tier trading platforms indeed vary, with brand influence, user base, and liquidity depth being key considerations. But to be honest, some project teams seem to be just trying their luck—accepting all exchanges without discrimination, which ends up diluting the initial launch effect. In contrast, truly thoughtful teams will carefully select leading platforms that align with their positioning, which is the only way to truly leverage the market. The choice of exchange essentially reflects the project's strategic clarity and is also an implicit indicator for investors to assess the project's reliability.