For CTOs and dev teams building in crypto, here's what I'd tell you: stop ignoring the market signal.

Yes, community building and recruiting talent matter—they're table stakes. But here's the hard truth: you can't manufacture demand. If your coin isn't resonating with the market, no amount of hype or hiring fixes it.

I've watched projects I expected to flop actually gain serious traction because I missed what users actually wanted. Same token—zero assumptions next time. The ones that won? They listened first, built second.

The market will tell you everything you need to know if you're paying attention.