2026-01-08 19:28:08

OpenAI's investment strategy is interesting. Pouring hundreds of billions or even more into it, with the ultimate goal of doing advertising business like $GOOG and $META? This logic is a bit hard to accept.

Honestly, this tactic seems to be self-destructive. Spending so much money, only to follow the same old path that others have walked a thousand times — which is not very realistic. Moreover, against advertising giants like $GOOG, OpenAI really can't pose much of a threat. They've been deeply involved in this field for decades.

Instead of this, it's better to use these resources in areas that can truly create differentiation. Otherwise, it's just repeating proven models — how high can the return on such investments be?

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

20 Likes

Reward
20
10
Repost
Share

Comment

0/400

DeFiGrayling

· 01-10 06:09

This idea really does seem a bit outlandish. OpenAI getting into advertising? What are they thinking? --- Pouring tens of billions just to copy Google's ad business? Who would believe that works? --- Bottom line is they haven't found a new direction, so they can only copy someone else's homework. --- Google already has the advertising market locked down tight. OpenAI going in would be a waste. --- I've always felt OpenAI's direction has been getting murkier. This investment really seems rushed. --- Instead of copying Google's model, they should research what they're actually good at. --- How do you even calculate ROI on billions burned? The math just doesn't add up. --- I really can't understand the logic here. Advertising has such deep moats, how could they possibly win? --- Differentiation is the only way forward. Right now it feels like they're just repeating someone else's story.

View OriginalReply0

DAOTruant

· 01-09 23:37

Honestly, this move by OpenAI seems a bit like obsession... Pouring hundreds of billions just to do advertising? This mindset really can't hold up. --- No way, Google has a decades-long advertising empire. Why should OpenAI be able to do it? They're just using money to pile on top of something that others have already perfected. --- Instead of burning money copying Google's playbook, it's better to carefully think about your own moat... Right now, this is just losing money. --- Huh? Are they going to end up as an advertising company again? I find it a bit infuriating; isn't that not OG's style? --- Spending hundreds of billions on a new advertising business, the ROI must be incredibly low... I really can't see through this decision. --- This logic indeed doesn't hold water; copying others' path is just self-destructive. --- The advertising pie has long been divided up, why is OpenAI still trying to join the fun...

View OriginalReply0

RugpullTherapist

· 01-09 21:53

Basically, burning money on advertising is just trying to learn from Google. That's a bit naive. Is OpenAI committing suicide by burning money? Spending hundreds of billions just to copy others' homework—laughable. Honestly, instead of competing with Google in advertising, it's better to use that money for real innovation. Right now, it's just a waste. I really can't understand this logic. After decades of moats, what do you have to break through? Still, the same old story: playing the advertising game with giants? OpenAI is still clueless.

View OriginalReply0

liquidation_watcher

· 01-09 13:15

Laughing out loud, pouring hundreds of billions just to do advertising? What is OpenAI trying to do? Honestly, competing with Google in the advertising business is basically asking for death. Maybe there are other cards waiting to be played, but right now it does seem a bit outrageous.

View OriginalReply0

WagmiWarrior

· 01-08 19:57

Hundreds of billions spent on advertising? Isn't this just abandoning your moat to play a dead-end game with Google? --- Honestly, I really don't understand OpenAI's move here. Do they really have to compete for a slice of Google's pie? --- Isn't it just copying homework? Spending so much money on copying, how difficult must it be to lose so much? --- Why insist on following Google's path? Isn't differentiation more appealing? --- Honestly, this is just building a wall with money, only to find out you can't get over it in the end. --- If OpenAI really wants to make money, the advertising business might be a dead end. --- Another project tempted by scale, when there's more money, they start messing around.

View OriginalReply0

GateUser-4745f9ce

· 01-08 19:53

Funny, does OpenAI really want to turn things around with advertising? That's better than all-in on AI reasoning.

View OriginalReply0

SatoshiNotNakamoto

· 01-08 19:50

Well, this operation is indeed a bit outrageous, pouring hundreds of billions into advertising? OpenAI, are you trying to learn from Google here? Basically, they haven't thought through the backup plan and are just competing with giants in the same business. What about differentiation? That's the real key.

View OriginalReply0

GweiTooHigh

· 01-08 19:47

Basically, it's just burning money to find a direction. OpenAI's approach is really a bit fantastical—spending hundreds of billions and still having to sell ads? Bro, isn't that just admitting defeat? Google has been playing in this space for decades; what makes you think you can? Instead of doing that, why not go all in on AI infrastructure? That's the real moat.

View OriginalReply0

NoStopLossNut

· 01-08 19:45

Bro, I don't quite agree with this logic. If OpenAI really just wanted to do advertising, that would be too weak. Honestly, I can't tell what they're really up to right now, but spending money definitely isn't just to compete head-to-head with Google... there must be other strategies. Rather than saying it's self-destructive, it's more like betting on future influence. The technological barriers built through spending are the real key.

View OriginalReply0

GasFeeCrier

· 01-08 19:39

Honestly, OpenAI's move is a bit outrageous. Spending hundreds of billions on advertising? That's just ridiculous. Chasing after Google's old and outdated approach, the vision is too narrow, brother. Isn't it better to pursue differentiation? Why compete with the giants for ad revenue? I just can't understand this return on investment; it feels like money burning. In my opinion, the problem is the wrong direction. Why not invest in areas with real potential? Competing with Google's decades of experience? Are you kidding? It just seems like OpenAI is overthinking it. Isn't it enough to follow the path others have already taken?

View OriginalReply0

Trending Topics
View More
#
GateFun马勒戈币Surges1251.09%
33.14K Popularity
#
GateSquareCreatorNewYearIncentives
62.58K Popularity
#
NonfarmPayrollsComing
233.81K Popularity
#
DailyMarketOverview
14.44K Popularity
#
IstheMarketBottoming?
100.97K Popularity

Hot Gate Fun
View More

1
苏妲己
苏妲己
MC:$0.1Holders:1
0.00%
2
马斯克马年暴富合约币
马斯克马年暴富合约币
MC:$3.61KHolders:2
0.04%
3
USD1000
USD1000 COIN
MC:$4.58KHolders:19
4.81%
4
猴哥
猴哥
MC:$3.69KHolders:2
0.48%
5
GFT
Loko GFT
MC:$3.55KHolders:1
0.00%

Sitemap

OpenAI's investment strategy is interesting. Pouring hundreds of billions or even more into it, with the ultimate goal of doing advertising business like $GOOG and $META? This logic is a bit hard to accept.

Trending Topics

GateFun马勒戈币Surges1251.09%

GateSquareCreatorNewYearIncentives

NonfarmPayrollsComing

DailyMarketOverview

IstheMarketBottoming?

Hot Gate Fun

苏妲己

苏妲己

马斯克马年暴富合约币

马斯克马年暴富合约币

USD1000

USD1000 COIN

猴哥

猴哥

GFT

Loko GFT

Pin

Your First Words Matter!
Share your first post on and split $10,000 in New Year rewards.
Post with #My2026FirstPost to share your New Year wish
2026U Position Voucher, Gate New Year boxes, F1 Red Bull merch await you!
Ends on Jan 15, 2026, 16:00 UTC
2026 starts with this post!

OpenAI's investment strategy is interesting. Pouring hundreds of billions or even more into it, with the ultimate goal of doing advertising business like $GOOG and $META? This logic is a bit hard to accept.

Trending Topics

GateFun马勒戈币Surges1251.09%

GateSquareCreatorNewYearIncentives

NonfarmPayrollsComing

DailyMarketOverview

IstheMarketBottoming?

Hot Gate Fun

苏妲己

苏妲己

马斯克马年暴富合约币

马斯克马年暴富合约币

USD1000

USD1000 COIN

猴哥

猴哥

GFT

Loko GFT

Pin

Your First Words Matter! Share your first post on and split $10,000 in New Year rewards. Post with #My2026FirstPost to share your New Year wish 2026U Position Voucher, Gate New Year boxes, F1 Red Bull merch await you! Ends on Jan 15, 2026, 16:00 UTC 2026 starts with this post!

Your First Words Matter!
Share your first post on and split $10,000 in New Year rewards.
Post with #My2026FirstPost to share your New Year wish
2026U Position Voucher, Gate New Year boxes, F1 Red Bull merch await you!
Ends on Jan 15, 2026, 16:00 UTC
2026 starts with this post!