Walrus, under the promotion of the official team, is about to celebrate its one-year anniversary since the project launch. Surviving in the crypto space for so long is not easy; over half a year, 99.5% of projects have already been eliminated. However, the harsh reality remains—how to let more people know about it?

As the sixth largest public chain, Sui indeed has strong technical capabilities, but frankly, most people's memory only accommodates the top three, and beyond that, it’s only up to the fifth. Look at the US stock market with the "Seven Tech Giants" that are widely recognized, or Japan's idol group AKB48, which initially had "God Seven" members who are remembered because they were evenly matched. Such situations are rare in the crypto field. Walrus’s technical level is decent within the Sui ecosystem, but its popularity is quite average, leading to a vicious cycle—no matter how high-quality a company is in a non-mainstream market, it’s hard to become an international-level company.

So why not learn from how Sui managed to break out?

When Sui launched, its investor FTX collapsed immediately, causing the project to start with liquidity shortages, and DeFi applications were not used by anyone. The ecosystem’s practicality was heavily questioned. After listing on exchanges, the token price was cut in half—first falling below 1, then below 0.5. How did they turn it around? They organized community tasks.

Through three rounds of large-scale community tasks, the Sui project airdropped a huge amount of tokens to participants who completed the tasks. The key is—this wasn’t just rewarding top creators, but as long as you completed the tasks, even if you ranked lower, you could earn a significant amount. This move directly attracted a large number of loyal community members from the vast ocean of the crypto world, forming the core team of early builders for the project, and liquidity, demand, and popularity followed.