Korean actress Jun Ji-hyun's husband, Choi Joon-hyuk, chief executive of Alpha Asset Management, has become the subject of heated discussion after significant losses in cryptocurrency-adjacent investments were revealed. Reports indicate that Choi placed a substantial 35 billion KRW bet on Wemade tokens, only to see the investment suffer a dramatic downturn. As of early June, the position had accumulated approximately 15.8 billion KRW in losses—equivalent to roughly 11.66 million USD.

The news quickly captured attention on Chinese social media platform Weibo, where discussions about Jun Ji-hyun's husband's investment mishap trended prominently. The sharp decline in Wemade's value exemplifies the high volatility and risks inherent in cryptocurrency and blockchain-related asset markets, particularly when substantial capital is concentrated in single positions. For high-profile figures managing significant wealth through asset management firms, such large-scale cryptocurrency exposure underscores both the allure and the dangers of emerging digital asset classes.