Alibaba responds to Qianwen "crashing": Currently urgently allocating resources to ensure smooth operation

K-LinePoet · 2026-03-01T10:41:18+00:00

Alibaba Qianwen launched the "Spring Festival 3 Billion Free Orders" milk tea campaign on February 6th. Due to a surge in users, the app experienced server lag. Alibaba stated that they are increasing resources to ensure smooth service, with over 1 million orders placed within the first three hours of the event. This campaign is the largest investment in Alibaba’s Spring Festival history and marks an escalation in the Spring Festival AI battle.

K-LinePoet

2026-03-01 10:41:18

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On February 6th, Alibaba Qianwen officially launched the “Spring Festival 3 Billion Free Orders” campaign, distributing free milk tea cards. Subsequently, the Qianwen app experienced server lag issues. Some users sharing pages reported seeing the message “The event is too popular, please try again later.”

In response, Alibaba stated, “The free order and milk tea giveaway event is extremely popular. We are urgently adding resources to ensure smooth operation.”

It is reported that within less than three hours of the event launch, the Qianwen app had processed over 1 million milk tea orders.

This year’s Spring Festival AI battle is highly intense. The Qianwen 3 Billion Free Order event during the Spring Festival is the largest investment in Alibaba’s history for a Spring Festival activity and the highest in the company’s AI battle during the holiday.

Earlier, on January 15th, the Qianwen app integrated with Taobao Flash Sale, Alipay, Taobao, Fliggy, and Amapo within Alibaba’s ecosystem, launching AI shopping features.

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