Can Clorox (CLX) Sustain Its Transformation While Raising Dividends and Integrating Purell?

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Clorox recently reported a slight dip in Q2 sales and net income but reaffirmed its full-year earnings guidance, maintaining its dividend streak and continuing a complex business transformation, including an ERP rollout and integrating the Purell acquisition. The company’s investment narrative hinges on its ability to weather weak category growth and consumer trading down, with a focus on margin recovery as ERP disruption fades. Despite these efforts, analysts remain divided on its future prospects and fair value.

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