Digital Human Takes Center Stage as This Consumer Finance Company Explores New Path in Intelligent Consumer Protection

As the wave of digitalization sweeps through the financial industry, how can we answer the “must-answer question” of consumer rights protection with innovation and warmth? On the occasion of International Consumer Rights Day 2026, “3.15,” consumer finance platform Jushou Finance has provided an answer through a high-tech, down-to-earth, and in-depth educational campaign.

From precise online science popularization to immersive offline interactions, from digital avatars “breaking barriers” in dialogue to heartfelt community explanations, Jushou Finance is using technology as a pen and responsibility as ink to paint a new picture of “smart consumer protection,” making financial knowledge truly accessible to ordinary people.

Targeting pain points to make risk alerts resonate deeply

In an era of information explosion, how can financial science popularization truly be seen and remembered? Jushou Finance’s approach is: precisely targeting pain points and delivering content that hits the mark.

At the start of the campaign, a series of “3.15 Tips” educational articles quietly went live on internet platforms. This time, their focus was on financial traps disguised as “new business models”—the tempting pitfalls of “professional debtors,” chain scams impersonating customer service, fake regulatory scams… These risk scenarios, easily fallen into by ordinary people, are dissected and exposed under the sunlight.

No obscure technical jargon, only simple, understandable language; no condescending preaching, only empathetic reminders. By analyzing tricks, revealing their essence, and sharing tips, Jushou Finance delivers “anti-fraud kits” directly to users’ fingertips, helping the public enhance their “immunity” unconsciously and build a firewall around personal credit.

Digital avatars “breaking barriers” to bring financial knowledge to life

If online science popularization is a timely rain, then offline activities are a delightful encounter.

On March 12, at the “3.15” themed event organized by Chongqing Consumer Protection Committee, Jushou Finance’s booth was bustling with visitors. What attracted people wasn’t just technological achievements like smart poultry farming projects, but also a special “guide”—the digital avatar “Ma Xiaoxiao.”

This youthful, vibrant digital girl not only looked friendly but also had excellent speaking skills. She interacted enthusiastically with citizens, inviting everyone to participate in anti-fraud quiz challenges. When dry financial knowledge turned into fun quiz questions, and serious risk warnings became lively Q&A sessions, learning transformed into a joyful game filled with laughter.

This innovative “digital avatar + interactive game” approach vividly demonstrates Jushou Finance’s “technology-enabled consumer protection” philosophy. It breaks the traditional “you talk, I listen” one-way communication, allowing consumers to actively acquire knowledge through immersive experiences, making consumer protection both high-tech and human-centered.

Bringing warm services into communities

The cutting edge of technology ultimately needs to reach reality and warm people’s hearts. On March 13, Jushou Finance’s educational team stepped out of the booth and into the lively scenes of Dui Cai Square and Yu Xing Square.

A consultation desk, a stack of brochures, and a team of patient staff formed a unique community scene. Facing passersby, staff transformed professional knowledge—such as “Eight Rights of Financial Consumers,” “Preventing Telecom Fraud,” and “Identifying Illegal Financial Ads”—into everyday advice.

“Auntie, don’t trust high-yield investments like that.” “Uncle, always verify the other party’s identity before transferring money.” These simple reminders and patient answers delivered professional financial knowledge directly to the public’s hearts. This face-to-face, heartfelt service brings the warmth to consumer protection work, making “guarding your money” no longer just a slogan.

Building a long-term mechanism to make consumer protection part of daily life

“3.15” is just one day, but consumer rights protection is a year-round commitment.

For Jushou Finance, this educational campaign is not only a showcase of achievements but also a new starting point for normalizing consumer protection efforts. Moving forward, the company will continue to deepen the application of innovative technologies like digital avatars, creating an integrated “online + offline” and “traditional + tech” educational matrix.

From temporary activities to sustainable mechanisms, from passive protection to proactive empowerment, Jushou Finance strives to make financial knowledge as natural as breathing and risk awareness an instinct for the public. Driven by both technology and responsibility, a beautiful vision of “clear financial networks and secure consumption” is gradually unfolding.