Bank of Communications Shanghai Branch: Practicing Finance for the People, Safeguarding a Better Life

In the wave of digital transformation, the Shanghai Branch of Bank of Communications consistently upholds the original mission of “Finance for the People,” integrating consumer protection efforts into the overall development of “People’s Cities.” By providing age-friendly services that convey financial warmth, innovating financial education to strengthen defenses, and implementing pragmatic measures to solidify people’s livelihood security, the bank strives to build a comprehensive financial service system that covers all ages and throughout the entire process, ensuring that the benefits of financial development reach every Shanghai resident.

Deepening age-friendly services,

Creating a “Senior-Friendly” Safe Haven

Faced with the challenges of an aging population and “big city elderly care,” making financial services cross the age gap and warm the silver years has become an important mission for financial institutions to serve people’s livelihoods. The Shanghai Branch of Bank of Communications extends age-friendly renovations from “physical spaces” to “emotional spaces,” carefully creating 14 “Senior-Friendly Branches,” with 6 recognized as the first batch of “Elderly-Friendly Branches” in Shanghai’s banking industry, forming a city-wide age-friendly service system.

At Jing’an Branch, elderly customers are assisted by dedicated staff throughout their visit, with “one-on-one concierge” service making complex transactions simple and clear; a one-stop consultation channel for elderly policies, built in cooperation with the Civil Affairs Bureau, spares seniors from multiple trips. At Gumei Branch, the “Sunshine Neighborhood” elderly service team not only teaches seniors how to use smart devices step-by-step but also actively delivers services to their homes, handling pension transfers, fixed deposits, and other transactions without leaving home. The Putuo Branch’s service counter features a Shanghainese-speaking window and the “JiaJiao Happy Aging Classroom,” using familiar dialects to create a warm, homelike atmosphere; Songjiang Branch has established the “Chunhui Service Station,” partnering with the Elderly University to offer “Cloud Heart-to-Heart Classes,” covering topics from anti-fraud to financial management, subtly promoting financial education.

Whether it’s barrier-free access at branches, low-height counters with knee space, considerate vibration call systems, or silent service notes, every detail is designed with seniors in mind, ensuring they can see, hear, and handle transactions smoothly. These seemingly small designs vividly embody the bank’s “Finance for the People” philosophy.

Putuo Branch conducts special activities for respecting the elderly

Innovating Financial Education,

Building a Solid Defense for “National Consumer Protection”

Enhancing financial literacy among all citizens is fundamental to preventing and resolving financial risks. The Shanghai Branch of Bank of Communications breaks traditional publicity models, using “Finance+” cross-sector integration to create a new landscape of year-round, all-age financial education.

In the innovative practice of “Finance + Health,” the branch collaborates with JD Pharmacy to bring financial knowledge into communities. Citizens participate in financial quizzes through “answering questions and spinning the wheel,” diagnose financial traps with “prescriptions,” and receive “Fraud Prevention and Salary Rescue” cards, making anti-fraud tips easy to remember. In the “Finance + Cultural Tourism” scene, outdoor screens on Nanjing Road display consumer protection posters, and traditional games like pitch-pot in Zhujiajiao Ancient Town incorporate financial fraud prevention knowledge. The “Zhangjiang Science and Technology Innovation Bus” mobile classroom travels through landmarks, delivering financial safety wisdom.

Targeting different groups, the bank implements precise outreach. For seniors, it partners with community elderly service centers and senior schools to hold “JiaJiao Financial Tea Parties,” combining folk arts like tea art and traditional crafts with intangible cultural heritage to promote financial knowledge through interaction. For youth, it offers financial literacy classes at colleges and schools. For new employment groups, it visits ride-hailing, trucking hubs, and delivery stations, providing tailored financial safety guides for “Two Offices and Two Members.” The “90 Silver Age” volunteer education team conducts over 400 smart elderly assistance activities annually, earning recognition as an excellent case in Shanghai’s “Digital Partner Program,” making warmth across the “digital divide” accessible.

Bank of Communications Shanghai Branch engages with communities to promote financial knowledge

Stimulating Consumption,

Safeguarding a Secure Environment for “Beneficial and Popular” Services

Consumption is the main engine of economic growth and the foundation of a good life. The Shanghai Branch of Bank of Communications integrates consumer protection concepts throughout the entire consumption promotion chain, strengthening safety measures to inspire citizens’ confidence and enthusiasm in spending, achieving a win-win for economic vitality and people’s well-being.

Relying on mobile banking, the bank has created the Smart “Benefit” Cultural Tourism Zone, embedding real discounts and benefits across the entire “food, accommodation, transportation, travel, shopping, entertainment” chain. In partnership with Ctrip and Meituan, it offers “platform direct subsidies + bank discounts,” covering major scenic spots, traditional shops, and popular shopping districts in Shanghai. The branch also quickly responds to new policies on personal consumption loan subsidies, providing professional and efficient services to deliver policy benefits directly to citizens.

Beyond serving local customers, the bank adopts an open attitude toward visitors. Currency exchange machines are placed in key hotels and commercial centers to meet foreign tourists’ cash exchange needs, and all branches can facilitate account opening for short-term visitors to China, making payments and spending worry-free for international guests.

Behind the surge in consumption activity is a solid consumer protection line—real-time alerts for large transactions, suspicious payment verification, and quick response through police-bank collaboration. By 2025, the Shanghai Branch of Bank of Communications has intercepted over 50 fraud-related cases, effectively protecting citizens’ “pocketbooks.”

From meticulous age-friendly services and innovative financial education to secure consumption promotion, the Shanghai Branch of Bank of Communications uses consumer protection as a bond to continually enhance the “People’s Finance” brand. In the future, the bank will uphold its original mission of “Finance for the People,” providing higher-quality, more considerate, and safer financial services to safeguard everyone’s bright future.