Spring Economy Frontline Observation | Spring Flavors Ignite New Consumption Potential

Spring is in the air, and various seasonal fresh products are gradually hitting the market, activating the “tasting economy” on people’s tongues: from the fields to the markets, from offline to online, this refreshing spring vibe is transforming into robust consumer vitality.

■ Spring tea “freshens” the spring days

In Daqian County, Zhaotong City, Yunnan Province, this year’s spring tea has been delayed in coming to market, but its quality is excellent. This “golden leaf” is becoming an important player in boosting cultural tourism experiences and connecting vast markets, injecting energy into the spring economy.

Currently, it is understood that the total area of tea gardens in Daqian County has reached 52,000 acres. A small tea leaf connects a complete chain of experience and consumption, vividly interpreting the diverse connotations of the spring economy.

On March 15, tea farmers in Manbang Village, Menghun Town, Menghai County, Xishuangbanna Prefecture, Yunnan Province, were busy picking spring tea. (Photo by Li Yunsheng, Xinhua News Agency)

■ Qingtuan “stylishly” debut

As spring becomes more pronounced, the seasonal delicacy qingtuan has made an early appearance, adding a touch of refreshing green to citizens’ dining tables and bringing a unique springtime culinary experience.

In a large supermarket food section in Danchen County, Zhoukou City, Henan Province, the soft and glutinous qingtuan is wrapped in a subtle aroma of mugwort, fresh and tempting, attracting many citizens to try and buy.

■ Spring vegetables hit the market early

Of course, “spring flavor” cannot be without spring vegetables. Fresh, delicious, and healthy seasonal wild vegetables have become a new favorite on citizens’ dining tables, with a thriving market supply and demand.

On March 1, people were shopping at the “mountain goods market” in Manwai Village, Jinghong City, Xishuangbanna Dai Autonomous Prefecture, Yunnan Province (drone photo).

In the fresh produce section of a large supermarket in Huaxian, Anyang City, Henan Province, seasonal wild vegetables like mugwort and Chinese toon are neatly displayed, vibrant and tender, attracting many citizens to select and purchase.

Now, these waves of “spring flavor,” spreading from the palate, are rising in the bustling atmosphere, activating new potential for spring consumption.

Directed by: Ai Siqi

Compiled from Xinhua News Agency reporter reports

Produced by the Audio and Video Department of Xinhua News Agency

[Editor: Yang Yu]

[Source: Xinhua News Agency Client]