Since the beginning of the year, 29 bank wealth management products have failed to be issued.

GateUser-bd883c58 · 2026-03-29T19:26:31+00:00

In recent years, low interest rates and product homogenization have led to the failure of fundraising efforts by many wealth management institutions, with at least 29 new products failing to launch. Analysis indicates that declining yields and intensified competition may make this a normal occurrence, and bank wealth management performance benchmarks are also being frequently lowered.

GateUser-bd883c58

2026-03-29 19:26:31

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Is homogenized competition in the financial management sector leading to the normalization of fundraising failures?

Since the beginning of the year, several leading financial management institutions have announced that their newly issued products have failed to be established, primarily due to not meeting fundraising targets. According to Tonghuashun statistics, at least 29 products are involved.

Analysts believe this is an inevitable result of intensified homogenized competition among fixed-income products in a low-interest-rate environment. Last year, the average yield of bank financial products fell below 2% for the first time, at only 1.98%, leading to a decrease in attractiveness.

While fundraising has failed, banks are also significantly lowering their performance comparison benchmarks. According to Tonghuashun statistics, 2023 bank financial products have adjusted their performance comparison benchmarks this year. Fan Fangfang from Paipai Wealth Public Fund Operations believes that in the context of gradually declining yields, the situation of fundraising failures in bank financial management may become the norm.

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