Tianji Holdings(01520.HK): Chengdu Tianhe Xinyu Precious Metals Officially Opens

Gelonghui, March 27丨Tianji Holdings (01520.HK) announced that its wholly-owned subsidiary, Beijing Yiwuzhiling Technology Co., Ltd. (“Beijing Yiwuzhiling”), has established a joint venture company, Chengdu Tianhe Xinrui Precious Metals Co., Ltd. (“Joint Venture” or “Chengdu Gold Company”), together with Beijing Xiuman Technology Co., Ltd. (“Beijing Xiuman”) in Chengdu, People’s Republic of China (“China”). The joint venture has officially commenced operations, and all work is progressing smoothly. The joint venture has successfully obtained trading qualifications from the Shanghai Gold Exchange, marking a solid step forward for the group in the integration of precious metals and sports industry IP.

Currently, the company is actively applying for international membership qualifications with the Shanghai Gold Exchange. If this application is successfully completed, it will help the group bridge the international and domestic markets, leveraging its advantages in the sports industry and IP empowerment to build a more complete business loop. The board believes that the establishment of this joint venture and the acquisition of qualifications will provide a solid foundation for the group’s business development and bring strategic business support.

Leveraging the group’s deep accumulation in the sports IP field, the group plans to further deepen the integration of IP with physical products by 2026. The group will deeply integrate internationally renowned sports IPs such as La Liga and Manchester United, as well as potential cooperative sports IP resources that are being developed, to launch a series of sports IP gold souvenirs to the market. This series of products will combine the value-preserving properties of precious metals with the collectible value of sports IP, exploring a linkage model between digital assets and physical gold using the group’s advantages in sports IP.

The board anticipates that during the 2026 World Cup in the U.S., Canada, and Mexico, and the subsequent surge in events, this series of sports IP gold souvenirs is expected to generate considerable sales revenue for the group due to its unique cultural value and scarcity, further enriching the group’s revenue structure.

The group will continue to focus on its core strategy of “Technology × IP × Scenarios,” actively promoting the implementation and development of various businesses to create long-term value for shareholders.