In 2025, the domestic toy market retail sales reached 103.53 billion yuan, a year-on-year increase of 5.8%.

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2026-03-30 03:09:03

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The China Toy and Baby Products Association recently released the “2026 White Paper on the Development of the Toy and Baby Products Industry in China,” which shows that in 2025, the retail sales of toys (excluding trendy toys) in the domestic market will reach 103.53 billion yuan, a year-on-year increase of 5.8%; the retail sales of trendy and collectible toys will amount to 67.69 billion yuan, a year-on-year increase of 45.4%.

The popularity of trendy and collectible toys is on the rise. The white paper, based on research conducted at key toy retail terminals in first-tier and new first-tier cities, indicates that 24.4% of surveyed offline toy terminals reported that trendy and collectible toys are the fastest-growing category in terms of sales; 14.5% of surveyed offline toy terminals stated that trendy and collectible toys have the largest increase in gross margin. (Reporter Wang Yueyang)

(Editor: Wen Jing)

Keywords:

                                                            Toys

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