The Story of Gaye Raymond and Roy Raymond: From a Store to a $2.32 Billion Empire

The creation of Victoria’s Secret was the result of an awkward experience that Roy Raymond had in a department store while searching for lingerie for his wife. However, it was the shared vision between Roy and Gaye Raymond that transformed that discomfort into a revolutionary business opportunity. Together, they decided to bring elegance and sophistication to the world of women’s lingerie.

Initial Funding and Shared Vision

To materialize their project, the Raymond couple obtained combined funding: they requested $40,000 from a bank and $40,000 from their family, totaling an initial capital of $80,000. This financial backing was crucial for Gaye Raymond and her husband to open the doors of their first establishment. Both worked closely together on the conceptual design and operational execution of the store.

Iconic Design of the Victorian Era

The brilliance of Gaye Raymond was particularly reflected in the visual identity of the brand. She and Roy decided to style the store with elements from the Victorian era, creating a luxurious and sophisticated atmosphere that would become the distinctive hallmark of Victoria’s Secret. This differentiating approach not only attracted customers but also established a new standard in the lingerie industry.

Position in the Global Market

Today, Victoria’s Secret & Co has reached a prominent position in the financial markets. Based on recent data from 2025, the company maintains a market capitalization of approximately $2.32 billion U.S. dollars, positioning it as the 4,347th most valuable company worldwide. This achievement is a testament to the enduring legacy that Gaye Raymond and her husband initiated decades ago.