Suddenly announces a huge price increase! Popular products sold out across multiple channels online, out of stock! Netizens: Too outrageous...

Sony on the evening of March 27

officially announced a price increase for the PS5

The amount of the increase ranges from 100 to 700 yuan

This price adjustment is not targeted at the China market

Markets including the United States, Japan, and Europe adjust at the same time

United States market prices

The highest increase reaches 200 dollars

On the evening of March 27, Sony Interactive Entertainment China stated that, affected by ongoing global economic pressure, it will raise the suggested retail prices for the domestic PS5 Slim and the PS5 Pro, effective starting April 2.

• The PS5 Slim digital version will rise from 3499 yuan to 3999 yuan, an increase of 500 yuan;

• The PS5 Slim console will rise from 4299 yuan to 4399 yuan, an increase of 100 yuan;

• The PS5 Pro console will rise from 5599 yuan to 6299 yuan, an increase of 700 yuan.

This is Sony’s first price adjustment to the domestic PS5 lineup again since 2022, and also the first price change after the PS5 Pro was launched.

Image source: @PlayStation China

After the official price-adjustment news was released, PS5 product market activity immediately saw a clear change. In the secondary market, PS5 models across all versions rose in price across the board, with multiple PS5 versions’ single-day increases exceeding 15%, and market sentiment continued to climb.

Data from the Doudi App shows that, because multiple channels across the internet are already out of stock, PS5 market transaction prices jumped accordingly, with a maximum increase of 760 yuan.

This price increase

is not limited to the China market

📍In the U.S. market, the PS5 disc version rose from $549.99 to $649.99, the digital version rose from $499.99 to $599.99. The PS5 Pro was also raised significantly from $699.99 to $899.99—an increase of $200;

📍Europe, Japan, and other core markets followed in sync, with PS5’s entire lineup generally seeing increases of around $100. The PS Portal remote player also had a price increase at the same time.

In its announcement, Sony emphasized, “We fully understand that the price adjustment will affect user groups. After a comprehensive and prudent assessment, this move is a necessary choice to ensure that we can provide innovative, high-quality gaming experiences to players worldwide.”

At present, according to a reporter’s inquiry on JD.com and Tmall, the relevant models are all out of stock on Sony’s official flagship stores. A Sony customer service representative said that there is currently no specific restocking timeline.

Many netizens said

“Honestly, this is really outrageous”

“Can the PS5 also become a financial product?”

“It went up by so much”

Many netizens who already purchased shared their feelings

“Luckily I bought at launch”

“Huh? If I sell it now, am I making money?”

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