Vital Farms stock price target maintained at $24 by Morgan Stanley

NodeGuardian · 2026-04-01T04:23:54+00:00

Morgan Stanley maintains an "Equalweight" rating and a $24 target for Vital Farms, citing weaker scanner sales and competition despite the firm’s financial stability and plans for a new facility by 2027.

NodeGuardian

2026-04-01 04:23:54

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Morgan Stanley has reiterated an “Equalweight” rating and a $24 price target for Vital Farms (NASDAQ:VITL) stock, despite the company’s shares trading significantly below its 52-week high. The assessment follows meetings between analysts and the company’s CFO, Thilo Wrede, and highlights issues such as scanner sales weakness, competitive promotional activity, and a social media controversy. Despite these challenges, Vital Farms shows financial stability with more cash than debt and liquid assets exceeding short-term obligations, and expects a new facility to open by mid-2027.

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