New World Shenzhen Zhen Yue first batch of 300 units launched this season

SighingCashier · 2026-04-01T04:31:28+00:00

New World Development unveils a large-scale project, New World 188, in Shenzhen. The residential section "Zhen Yue" will offer 300 units with three bedrooms or more, and will include business, education, and health facilities. The project has a total construction area of 9.7 million square feet with a green space ratio of 40%. K11 MUSEA in Hong Kong is undergoing a brand upgrade, with an occupancy rate of 98%. After completion, rents are expected to increase by double digits.

SighingCashier

2026-04-01 04:31:28

Abstract generation in progress

New World Development (00017) officially opened its first large-scale integrated development project for Shenzhen’s industry-urban integration, New World 188, with the residential portion launched in the first phase named “Jing Yue.” The project will be rolled out to the market ahead of this season, with the first batch of approximately 300 units, mainly featuring three-bedroom or larger homes.

New World 188 was officially unveiled last month. As the latest flagship project by the Group to participate in Shenzhen’s urban development, the project has a total gross floor area of approximately 9.7 million sq. ft., covering over 2.3 million sq. ft. of commercial office space, more than 10 residential properties, and featuring a signature retail street, a kindergarten, a comprehensive health services center, a cultural activity center, and a large underground car park, building a well-rounded, diverse living circle.

The residential project “Jing Yue” launched in the first phase will provide over 1,140 units, mainly large three- to five-bedroom units with an area of approximately 820 to 1,940 sq. ft. The community landscaping ratio is as high as 40%, and it will create themed gardens and about 28,000 sq. ft. of public space. About 300 units in the first batch will be launched in this season, creating an ideal home for urban elite families and multi-generational households.

K11 MUSEA carries out a brand upgrade plan

For its Hong Kong operations, the Group’s international cultural retail landmark, K11 MUSEA, is currently carrying out a brand upgrade plan. It will update more than 30% of shop floor area, and more than 60 brands will be making their debut. It is expected that once the brand upgrade is completed this year, the rental for the related shop space will record a double-digit increase compared with last year.

K11 MUSEA’s leasing rate has always been maintained at a high level of 98%. During this year’s Lunar New Year golden peak period, in addition to recording a new high in foot traffic, visitor spending also increased year on year by approximately 60%, driving February to become the highest month for visitor spending in more than two years, with a year-on-year increase of 80%.

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