Our new energy vehicle brands perform exceptionally well

News Report (Reporter: He Ke)

Recently, the market research organization J.D. Power (JD) released the 2026 China New Energy Vehicle Product Attractiveness Index research results. The study applies J.D. Power’s proprietary analysis model and evaluates various aspects of new energy vehicle owners’ experience in owning and driving the vehicle within 2 to 6 months after purchase, covering areas such as vehicle ownership, driving, and energy replenishment.

The research data shows that in 2026, the overall industry score for China’s new energy vehicle market product attractiveness was 829 points (out of 1000). After the industry score first exceeded 800 points in 2025, this year it increased again by a significant 23 points. This indicates that, amid intensifying market competition, new energy vehicle product competitiveness is accelerating its shift from pricing and configuration to product experience and user value itself—seeking to “win over” owners through product appeal. From different energy types, in 2026, plug-in hybrid models saw the largest increase in their product attractiveness index score, up 29 points from 2025; pure electric and extended-range models both increased their product attractiveness index scores by 21 points.

Wang Si, General Manager of the Automotive Product Power Solutions division for J.D. Power China, said that compared with last year, in 2026, the growth rate of the new energy product attractiveness index exceeded that of the past 3 years, and users have affirmed the design innovation of China’s new energy vehicles. From the factor level, the safety sense score rose the most, reaching an increase of 29 points; meanwhile, the satisfaction with range increased by 17 points, the smallest rise. In addition, the factor weights clearly decreased. This shows that with advances in China’s three-electrics (three core technologies) for new energy vehicles, users’ “just-need” requirement for range has been well met, and the impact of range on purchase decisions for new energy vehicles is declining. In terms of branding, China’s independent new forces continue to perform excellently: their share of sales and share of revenue have increased for three consecutive years. With strong product appeal, they hold an absolute dominant position in the premium market above 400k yuan, with a sales share of 83%. Correspondingly, traditional independent brands and independent startups rely on outstanding value for money to account for the majority of sales in the new energy market below 200k yuan. The market structure in terms of brand camps has become clearly polarized.

The study also found that pure electric models, by improving product strength and maintaining stable prices, have achieved a strong rebound in market share. In 2026, the sales share of pure electric models in the new energy vehicle market rose from 58.5% in 2025 to 66.9%. With product strength continuing to increase, their average transaction price rose by only 0.04 ten-thousand yuan, keeping price stability at a high level. Meanwhile, the market shares of plug-in hybrids and extended-range models fell by 6.6% and 1.9%, respectively, and their average prices both showed an upward trend. The ongoing optimization of product experience, together with price stability, forms pure electric models’ dual competitive advantages, injecting fresh momentum for market growth.

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