Alcohol Price Insider: April 1st Price Release, Feitian Price Increase Leads to a Significant Rise, Total Price Reaches a New High for the Period

Sina Finance “Liquor Price Insider” launches in a big way. Real market prices of well-known baijiu are right here

Data collected by Sina Finance “Liquor Price Insider” over the past 24 hours shows that, as of April 1, the terminal retail average prices of various baijiu products in China are still exhibiting a differentiated trend, but overall prices are clearly strengthening. The official price increase effect for Feitian Maotai quickly transmitted to the terminal market, lifting the overall price center of gravity significantly on the first working day after the news release. If the main single products are each packaged and sold as one bottle, today’s total selling price is 9,954 yuan, up 26 yuan from yesterday, setting a new high over the past 12 days.

Today’s baijiu market saw 11 major single products: five up, four down, and two flat. On the upside, Feitian Maotai’s increase led the pack. Driven by Guizhou Maotai’s official price increase, it rose sharply by 30 yuan per bottle; its price had already increased by 10 yuan per bottle the day before. Guojiao 1573 rose by 5 yuan per bottle; Premium Maotai rose by 3 yuan per bottle, hitting a new high for the month. Wuliangye Pu 8th Edition and Qinghua Fen rose slightly by 2 yuan per bottle and 1 yuan per bottle, respectively. On the downside, Qinghua Lang led the declines, falling by 6 yuan per bottle. Gujinggong Gu 20 was lowered by 5 yuan per bottle; Wuliangye 1618 and Xijiu Junpin both fell by 2 yuan per bottle. Unchanged, Yanghe Dream Blue M6+ and Crystal Jianan Chun kept their prices unchanged on a month-over-month basis.

“Liquor Price Insider” daily data comes from about 200 collection points across major regions nationwide with reasonable coverage, including but not limited to designated distributors appointed by liquor companies, social distributors, e-commerce platforms, and retail outlets. The original sampling data are the real deal terminal retail prices transacted through those points over the past 24 hours. It aims to provide an objective, scientific, fully traceable dataset about the market prices of well-known baijiu for all sectors of society. As of the start of the New Year’s Day official i Maotai platform selling Feitian Maotai at 1,499 yuan per bottle (raised to 1,539 yuan per bottle at 12:00 a.m. on the 31st), and the Premium Maotai at 2,299 yuan per bottle going on sale on January 9, this new channel’s magnet-like influence on the terminal retail average prices of the two products has gradually become apparent. “Liquor Price Insider”’s daily published liquor prices follow a calculation rule weighted by actual transaction volumes. We have introduced the prices that can be quantified into the calculation of terminal retail prices for these two kinds of liquor.

【Click to enter Liquor Price Insider to view real liquor prices】

For individual-stock analysis in the baijiu industry, a research report from GF Securities indicates that after Guizhou Maotai announced an increase in the price of Feitian Maotai, it demonstrates the company’s confidence in an improvement in demand, and is expected to boost industry confidence and lead to valuation restoration. On March 30, Guizhou Maotai announced that starting March 31, the 53%vol 500ml Guizhou Maotai (2026) dealer contract price for Feitian would be increased by 8.6% to 1,269 yuan per bottle, and the self-operated retail price would be increased by 2.7% to 1,539 yuan per bottle. Against the backdrop of weak yet gradually recovering demand for government and business baijiu, the company, as the leader, is taking the lead in raising prices. It is expected to add about 2% to 2026’s top-line revenue at the display terminal and attributable net profit. This price adjustment is the first retail guidance price increase since the end of 2017. The dealer price increase is greater than the self-operated retail increase, which helps maintain Feitian Maotai’s price positioning. The research report believes that in this cycle the company focuses on advancing market-oriented reforms, promoting supply-demand balance through adjustments to product and channel quotas. As the certainty of healthy and sustainable growth in display-terminal performance strengthens, valuation restoration is expected. It expects the company’s attributable net profit year-on-year to be +3%/+2%/+9% for 2025-2027, and assigns 25x PE for 2026. Its reasonable value is 1,810.45 yuan per share, maintaining a “Buy” rating.

【Click to enter Liquor Price Insider to view real liquor prices】

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Editor: Wang Xiang