Wine Price Insider April 5th Price Release: Terminal total prices slightly increase, with more products rising than falling.

Sina Finance’s “Liquor Price Insider” launches with great impact—real market prices of well-known baijiu are right at your fingertips

Sina Finance’s “Liquor Price Insider” data collected over the past 24 hours shows that the terminal retail average prices of major baijiu single products in China rose slightly overall as of April 5. If the main single products are each sold in a bottle and packaged together, the total price today is 9,968 yuan, up by 3 yuan from yesterday. The market saw more gains than losses, but differentiation remains, with the price center of gravity rising slightly.

Today’s baijiu market has 11 major single products: six up, four down, and one flat. On the upside, Qinghua Lang led the gains, up 6 yuan per bottle; the price saw four consecutive increases and reached a one-month high, driven by channel replenishment that lifted prices. Xi Jiubao Junpin rose 3 yuan per bottle, with a three-day winning streak returning to a stage high. Qinghua Fen 20 and Yanghe Dream Blue M6+ rose by 2 yuan per bottle, respectively. Gujinggong Gu 20 and Wuliangye 1618 both increased slightly by 1 yuan per bottle. On the downside, Wuliangye Putong Wu—the 8th generation—led the declines, down 6 yuan per bottle; the price drop was more pronounced, but the move was on reduced volume. Feitian Moutai fell 3 yuan per bottle. Premium Moutai fell 2 yuan per bottle. Guojiao 1573 edged down by 1 yuan per bottle. Crystal Jianan Nanchun’s price remained unchanged month-over-month.

“Liquor Price Insider” daily data is sourced from about 200 collection points with reasonable coverage across major regions nationwide, including but not limited to distributors designated by liquor enterprises, social distributors, e-commerce platforms, and retail outlets. The original sampling data is the true executed terminal retail prices handled at each point over the past 24 hours. It aims to provide all parties with an objective, scientific, fully traceable set of data on market prices for well-known baijiu. With the New Year’s Day official iMoutai platform releasing Feitian Moutai at 1,499 yuan per bottle (raised to 1,539 yuan per bottle in the early hours of the 31st) and Premium Moutai at 2,299 yuan per bottle starting on January 9, the “magnetic” influence of this new channel on the terminal retail average prices of the two products has gradually become apparent. The baijiu prices released daily by “Liquor Price Insider” follow calculation rules weighted by real transaction volumes. We have introduced quantifiable prices into the calculation of terminal retail prices for these two liquor products.

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Regarding important news in the baijiu industry, on the 4th, a research report from Zheshang Securities stated that, with the advancement of Moutai’s market-oriented reform, factors including increased volume from direct sales, product price restoration, and changes in the composition of consumer groups will support its development. It expects that in 2025—2027, operating revenue will be 183.521 billion yuan, 192.992 billion yuan, and 203.074 billion yuan, respectively; and net profit attributable to shareholders will be 90.672 billion yuan, 95.408 billion yuan, and 100.454 billion yuan, respectively. Both revenue and net profit year-on-year growth rates are 5%. Corresponding EPS (earnings per share) will be 72.41 yuan, 76.19 yuan, and 80.22 yuan, respectively. Corresponding P/E ratios will be 20x, 19x, and 18x, respectively. Referring to valuation levels of comparable companies such as Wuliangye and Luzhou Laojiao, and considering the company’s brand advantages and reform factors, the report assigns it a 25x P/E ratio in 2026—corresponding target share price of 1,904.70 yuan, which offers about 30% upside space compared with the current share price. The report maintains a “Buy” rating.

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Responsible editor: Yang Ci