Deeply engaging 18 cities and 50 industrial belts, Amazon Global Selling's "Ten Provinces Collaboration" sets sail

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Recently, Amazon Global Selling announced that it will launch the 2026 “High-Quality Going Global, High-Quality Chain Goes Global” cross-border e-commerce high-quality development series forum activities (hereinafter referred to as the “ten-province linkage”) in ten provinces and municipalities, including Guangdong, Fujian, Zhejiang, Jiangsu, Shanghai, Shandong, Henan, Hubei, Sichuan, and Tianjin. Compared with previous years, the 2026 “ten-province linkage” series activities will go deeper into more prefecture-level cities and county-level cities with an industrial foundation and potential for cross-border e-commerce transformation. It is expected to cover 50 key industrial clusters across 18 cities, helping cultivate new drivers of foreign trade and help enterprises shift from “scale expansion” to “quality and efficiency improvement.”

The activities will focus on three core topics: first, the pathways and logic for transforming from traditional foreign trade or domestic sales models into cross-border e-commerce; second, using innovative tools such as AI to uncover unmet needs among global consumers, enabling a leap from going global with products to going global with brands; third, leveraging Amazon’s end-to-end solutions to reduce operational barriers, achieving a global layout starting from the very first day of going global.

“Cross-border e-commerce is moving from the 1.0 era of exporting products, to the 2.0 era of exporting brands, into the 3.0 ‘born global’ era. Chinese cross-border e-commerce is undergoing profound change.” Qiu Sheng, Vice President of Amazon China and Head of Marketplace and Business Development for Amazon Global Selling in the APAC region, said: “‘Born global’ means that it’s not about setting up a single site first and then thinking about the next destination; instead, from day one, it is rooted in the global market and oriented toward the world.” Xiaofeng

Proofread by Tao Shanggong

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