Wine Price Insider April 3rd Price Release: Gujinggong Gu 20 increased by 2 yuan

Sina Finance’s “Liquor Price Insider” launches with great impact—real market prices of well-known baijiu are all in your grasp

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According to data collected over the past 24 hours by Sina Finance’s “Liquor Price Insider,” the market terminal retail average prices of major baijiu products in China showed a strong upward push on April 3. If the main products are each sold as a whole set with one bottle, the total selling price today is 9,984 yuan, up 24 yuan from yesterday, reaching the highest level in nearly two weeks. All major products rose across the board with no single one falling; overall prices continued their steady upward trend.

Today, among 11 major baijiu products in the market, seven rose and four were flat. On the gain side, Wuliangye Pu Wu’s and Eight-Year-Plus (Bajida) posted the largest increases, rising 7 yuan per bottle month-over-month, with channel quotes moving up; Xi Jiu Jun Pin rose 6 yuan per bottle; Yanghe Dream Blue M6+ and Qinghua Lang both rose 3 yuan per bottle; Qinghua Fen 20 and Gujinggong Gu 20 both rose 2 yuan per bottle; Feitian Moutai inched up 1 yuan per bottle. Supported by expectations for official price adjustments and pricing anchors, channel-side quotes continued to strengthen steadily. Premium Moutai, Wuliangye 1618, Guojiao 1573, and Crystal Sword Nantian Spring’s prices remained unchanged month-over-month.

The daily data source for “Liquor Price Insider” comes from about 200 collection points distributed reasonably across major regions nationwide, including but not limited to liquor-company-designated distributors, social distributors, e-commerce platforms, and retail outlets, etc. The original sampling data are the real transaction terminal retail prices handled at each location over the past 24 hours. It aims to provide all sectors with an objective, scientific, and fully traceable dataset regarding the market prices of well-known baijiu. As of the start of sales on January 1 on the official i-Moutai platform with Feitian Moutai priced at 1,499 yuan per bottle (adjusted up to 1,539 yuan per bottle at 12:01 a.m. on the 31st), and Premium Moutai priced at 2,299 yuan per bottle going on sale on January 9, the magnetic pull-like influence of this new channel on the market terminal retail average prices of the two products is gradually becoming apparent. “Liquor Price Insider” follows a calculation rule weighted by true transaction quantities for the daily liquor prices it publishes; we have incorporated the measurable prices into the calculation of terminal retail prices for the two liquor products.

【Click to enter Liquor Price Insider and view the real liquor prices】

As for important news in the baijiu industry, on April 3, 2026, Guizhou Moutai issued an announcement disclosing the latest progress on its share repurchase. As of the end of March 2026, the company had cumulatively repurchased 794,200 shares, accounting for 0.0634% of total share capital. The company had spent approximately 1.112 billion yuan in total, completing 74.14% of the repurchase plan’s minimum amount of 1.5 billion yuan. This repurchase plan was disclosed in November 2025, and was approved by the shareholders’ meeting. The repurchase amount range is 1.5 billion yuan to 3.0 billion yuan, with the implementation period ending May 28, 2026. In March 2026 alone, the company repurchased 221,700 shares and paid 311 million yuan. The repurchase price range was 1,391.53 yuan per share to 1,425.48 yuan per share. The company stated that during the remaining approximately two months of the repurchase period, it will continue implementing the repurchase when opportunities arise based on market conditions, and will promptly fulfill its information disclosure obligations.

【Click to enter Liquor Price Insider and view the real liquor prices】

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Editor-in-charge: Wang Xiang