30% Price Increase Warning! Multiple giants including Haier and Midea confirm nationwide appliance price hikes in April

Ask AI · Why the Copper Price Surge Has Made Air Conditioners See the Highest Price Increases?

Kuai Technology March 31 news: Recently, multiple major home appliance brands have continued to issue price-increase notices. Starting in April, they will raise the prices of their products.

Haier, Midea, Hisense, TCL, Siemens, Panasonic, and other leading brands are all among the brands adjusting prices. Overall industry price increases are in the 5%—20% range. Among them, some Midea air conditioner models have seen increases as high as 30%, and the home appliance market is entering a new round of cost-driven price hikes.

This round of price adjustments covers multiple categories including air conditioners, refrigerators, televisions, and kitchen appliances. Offline channels have not yet been fully implemented; some high-end new products are only stocked offline, while online models have already started the price increases first.

The key driver of this round of price increases is a sharp rise in raw material costs. Copper prices have broken through 95k yuan/ton. Key raw materials such as aluminum, plastics, and crude oil have also moved up in tandem, directly pushing up the production costs of white goods such as air conditioners and refrigerators. Since air conditioners use a lot of copper, they are impacted the most.

Televisions, meanwhile, are affected by rising chip prices. Because Hisense develops its own chips, its offline price-increase magnitude is relatively smaller.

In addition, some kitchen appliance products are seeing price increases due to the withdrawal of third-party joint subsidies. After subsidies are canceled, prices return to their original levels; the increases are not caused solely by rising costs.

Regarding this round of price adjustments, the secretary-general of the Jiangsu Household Electrical Appliances Association said in an interview that this price increase is not an across-the-board rise across all product categories. It mainly concentrates on products newly launched by companies, while prices for older products basically remain stable.

In response to the price hikes, consumers do not need to panic excessively. Many stores offer price-locking services: placing an order in advance allows you to settle at the current price. After deliveries in April will still follow the old price; if there is any price difference, it can be made up. For users with genuine needs, plan your purchasing timeline reasonably, choose rationally based on your own requirements, and avoid chasing price increases blindly.