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Just saw Wheels Up (UP) is doing a reverse stock split - 20 shares becoming 1. Happening right after market close on April 24th, so literally this week. The whole point is to pump up the stock price per share so they can stay listed and look more appealing to big institutional money. Makes sense on paper, but always curious how these actually play out in real trading. The number of shares you hold gets slashed proportionally, obviously, but the question is whether this actually helps the UP stock price or if it's just reshuffling the deck. Anyone holding UP right now? How are you feeling about this move?