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What does the upcoming issuance of Base coins and the launch of the live streaming feature on the ecological project Zora signify?
The current market believes that Base will most likely complete the TGE in Q4 this year, and may issue airdrop shares based on the interaction records of top projects in the Base ecosystem. Such speculation makes the top apps in the Base ecosystem a scarce asset, with a significant number of users looking to Zora. (Synopsis: Base chain is mired in controversy: from L2 is not an exchange to the debate over sequencer centralization) (Background supplement: Base explores coin development!) Teach you how to get on the bus accurately) Zora provides users with easy-to-use and virtually barrier-free token issuance tools. On September 15, 2025, Base founder Jesse Pollak announced that the team was exploring the Base-native token, which attracted widespread attention and discussion in the crypto market. As the star L2 owned by Coinbase, the largest cryptocurrency exchange in the United States, TVL on Base is about $7.2 billion, and with many SocialFi products in its ecosystem, nearly 700,000 daily active addresses on the chain, ranking first among all L2s. This series of data also has high expectations for Base Coin, and the previous Coinbase Wallet renamed the Base App and made major updates on the product to add social, payment and other functions, which seems to indicate that the Base native token is coming. The current market believes that Base will most likely complete the TGE in the Q4 quarter of this year, and may issue airdrop shares based on the top project interaction records within the Base ecosystem. Such speculation makes the top apps in the Base ecosystem a scarce asset, with a significant number of users looking to Zora. As a top app in the Base ecosystem, Zora has performed very well in the past half month, and announced on October 14 that it will soon launch a live broadcast function on the platform, which seems to be preparing for the upcoming “big one”. The “content as token” narrative of the traditional crypto creator economic platform has gradually failed to bring freshness to Meme players, compared to text pictures, live broadcasts can bring richer content and Fomo emotions to the audience at all levels, it is foreseeable that a large number of “talented” creators will launch more and more narrative charm memes through Zora's live broadcast function. Zora: From NFT platform to creator economy infrastructure Founded in 2020, Zora was backed by Coinbase's venture capital fund at the early stage of the project's launch, raising a total of $60 million through three rounds of funding. Zora was launched at a time when the NFT narrative was hot, Zora as a base ecological NFT platform, accounting for more than 50% of the NFT share on Base, until this year, Zora completed the transformation, from the NFT platform to the current base ecology of the popular content platform, which also laid its natural advantage in the distribution of Base tokens. In April 2025, $Zora tokens were issued with a total supply of 10 billion, 50% of which was distributed to the community, at a time when the market was busy chasing all kinds of memes on Solana and not much attention was cast on Zora. The turning point occurred in July, Zora made an important update, realized the large-scale issuance of creator tokens and meme coins on the platform through Base integration, and officially transferred from the NFT trading platform to the popular track of the Meme launch platform, which became the hottest application in the Base ecosystem for a while. Compared with already famous products such as Pump.Fun, Zora, which entered later, has learned a lot of “predecessor” experience and made a lot of innovative mechanisms. In terms of token types, Zora not only has tokens corresponding to content, but also adds “creator coins” corresponding to each creator, one for each user profile, so that creators can obtain additional rewards recognized by the market by providing high-quality content within this content platform. More core innovation In the design of Zora's revenue distribution model, the token trading fee on the Zora platform has been reduced from 3% in the early stage to 1%, of which 50% is paid directly to the creator, 20% is locked as a token permanent liquidity, permanently increasing the transaction pool sub-depth, 20% is rewarded to the developer/platform that recommends the creator to deploy the token, 4% is rewarded as a specific transaction address, and 5% enters the platform treasury. And this distribution mechanism is also closely related to the $Zora of its platform tokens, all rewards will be converted into $Zora token payments, and all income entering the platform's treasury will be supported by market buybacks. Overall, Zora provides users with easy-to-use and virtually barrier-free token issuance tools, allowing any content creator to deploy tokens with one click, and creators can earn sustained gains from secondary market transactions rather than one-time sell-offs. According to the data, Zora generated more than $460 million in trading volume in July, which is nearly 10 times the total amount of its NFT historical transactions. With more than 1.6 million creator tokens issued, it surpassed competitors such as Pump.fun in the same period and became one of the most active meme issuance platforms in the Base ecosystem. $Zora According to Coingecko data, this transformation has allowed the price of $Zora to rise rapidly from $0.012 to about $0.09 in just ten days, achieving an increase of nearly 800%. Recent Performance and Analysis Over the past month, Zora has demonstrated strong competitiveness in both price resilience and product iteration. After the rally in July and August, the price of the $Zora also fell back to around $0.05 as the creator economic narrative cooled in September and the crypto market generally fell. On October 10, Zora announced the launch of Robinhood, as the first Base ecological token to be listed on Robinhood, the price of $Zora on the day of launch rose by about 70% from 0.05 to 0.085, and the 24-hour trading volume soared by about 780% to $569 million, bringing huge liquidity improvements to the $Zora , on the other hand, online Robinhood also marks the mainstream market's recognition of Zora's value and focus on the development of the Base ecosystem. On the other hand, the position structure of the $Zora during September and October has also changed significantly, according to on-chain data, a large number of giant whales have entered the market in the past 30 days to open positions or increase their holdings $Zora, especially during the overall decline of the market in September, large investors still maintained a contrarian buy. And this change in position structure also seems to mean that Zora's long-term value is being recognized at the institutional level. The landing on Robinhood was followed by Trump's announcement of a black swan event on October 11 to raise tariffs on China, $Zora 's performance in the largest black swan event in the history of the crypto market further attracted the attention of the market. According to the data, October 11…