He Yi reveals Binance's "Encryption Cultivation Path": From opposing memes to becoming a meme, insisting on long-termism.

Binance co-founder He Yi published a lengthy article titled “Come! Let's Cultivate Immortality Together!”, using “cultivation” as a metaphor to review the development history of the Binance exchange, and proposed a “Dao, Fa, Shu, Qi” framework, outlining Binance's future blueprint in regulation, the meme craze, and globalization. (Background: Within 1 hour of the launch of the Binance Meme Rush platform, 13 traders have already made profits exceeding 1 million.) (Supplementary background: “Customer Service Xiao He” launched Binance Alpha, and a certain trader made a profit of 380,000 in half an hour! The community questions insider trading.) Recently, BNB Chain has undoubtedly been the hottest topic in the cryptocurrency market. Since the “Binance Life” meme coin exploded in popularity earlier this month, more and more investors have flocked back to BSC to make fortunes. Binance founders Zhao Changpeng and He Yi have also frequently interacted with the crypto community on social media, leading many investors to exclaim: This is a Binance bull run! In this context, on October 10, He Yi published a long article titled “Come! Let's Cultivate Immortality Together!” at Binance Square, attempting to use “cultivation” to metaphorically describe the rugged path Binance has traveled over the past seven years, and also proposed a complete blueprint for future development. Here are the main points made by He Yi in this article: From “Pyramid Scheme” Label to Compliance Frontier He Yi first reviewed the background of Bitcoin's emergence after the 2008 financial crisis in her article. She pointed out that the public used to label crypto exchanges as “pyramid schemes”, but now the entire industry has sat at the same table as Wall Street traders. She emphasized that there is no ready-made template for this road; through forks, eliminations, and community baptism, those who remained learned discipline and a long-term perspective. He Yi refers to herself as a “value investor” and emphasizes that her long-held assets are Bitcoin and BNB. The former is the foundation of the crypto market and the most decentralized asset, while the latter symbolizes the exchange with the strongest user base and R&D capabilities, namely Binance. She promised to build the Binance team into an “industry-leading” team. In response to the rising global regulation and external doubts about Binance's operations, He Yi also stated that Binance is increasing its investment in the compliance process. He Yi revealed that the compliance budget is more than five times that of the Binance product department, and third-party audits have even given Binance a “compliance ceiling” rating. Accumulating Market Sensitivity Through “Slapping in the Face” He Yi did not shy away from her previous misjudgments. She had criticized high-leverage contracts for “magnifying human weaknesses”, but only after the 2019 bear market left users in despair did she understand the market's hedging needs, ultimately launching contract products with testing and cooling periods added. She described this experience as a “slapping incident” she created herself. Regarding the meme craze, He Yi admitted that she initially regarded it as a “conspiracy plate”. However, after seeing professional players treat Binance as a liquidity outlet, she realized that retail investors were pursuing “fairness”. She mentioned that during an AMA, she struggled to balance the interests of retail investors and institutions, and even choked up at one point. However, these events also helped her better understand community dynamics, leading to the recent explosion of “Binance Life”. “Dao, Fa, Shu, Qi”: The Framework of Crypto Cultivation The core of He Yi's article mainly rests on the four-tier framework of “Dao, Fa, Shu, Qi”. She stated that Dao represents the laws of the world, and only those who go with the flow can last long; Fa represents company culture, such as being user-centric, freedom, collaboration, hardcore, and humility; Shu represents marketing and strategy, which belong to short-term means; Qi refers to products and tools, which should evolve rapidly. He Yi further emphasized that Binance has recently extended its ecological expansion plan through YZi Labs (formerly Binance Labs) and plans to invest 1 billion USD to support areas such as trading, RWA, AI, DeSci, DeFi, payments, and Wallets. YZi Labs has also signed a memorandum of cooperation with Huaxing Capital to open more channels for global capital to enter BNB Chain. Broadening Recruitment, Talent First Regarding competition, He Yi stated that the market space is large enough, and there is no need to attack competitors. “The final battle in business is about who can meet user needs.” The global landscape requires diversity and professionalism, and she encourages practitioners to continuously upgrade their understanding, as only in this way can they stand firm amid dramatic changes. At the end of the article, He Yi left a recruitment invitation: “Binance is still short of talent, so this is still a recruitment post. Come join us to cultivate immortality together.” Related reports CZ shares a photo with Masayoshi Son! SoftBank PayPay acquires 40% stake in “Binance Japan” CZ clarifies that the “Binance Life” meme craze is purely coincidental: avoiding specific terms feels strange, I normally post without promoting memes. “Binance Life” skyrocketed a thousand times in three days; have you really become rich? Why do retail investors always fall into “missing out and losing life”? <He Yi's Long Article Reveals Binance's “Crypto Cultivation Path”: From Opposing Memes to Becoming a Meme, Insisting on Long-Termism> This article was originally published in BlockTempo, the most influential blockchain news media.