Ferrari will launch a digital token for fans to bid on the racing car that won Le Mans.

2025-10-25 11:59:43

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Ferrari is delving deep into the cryptocurrency sector with plans to launch the Ferrari 499P token, allowing the ultra-wealthy to bid on the iconic Ferrari 499P race car – a model that once championed Le Mans. This token is issued in collaboration with Conio, exclusively for 100 elite members of Hyperclub. According to Marketing Director Enrico Galliera, the project aims to strengthen the link between Ferrari and loyal customers. Token holders can trade, participate in exclusive auctions, and the program is expected to launch during the 2027 World Endurance Championship season. Ferrari has accepted BTC, ETH, and USDC since 2023 for transactions in America and Europe, although dealers are not required to directly hold cryptocurrency. Conio calls this a “turning point in the tokenization of luxury goods.” This move comes as the number of cryptocurrency millionaires has increased by 40%, reaching 241,700 globally.

BTC3.17%

ETH5.4%

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