Recently, in a cross-industry cooperation, the fashion brand PHANTACi created by Jay Chou and Highstreet, a retail-focused metaverse platform Highstreet joined forces in the larger **Highstreet World ** Introducing an exclusive virtual world called “PHANTACi Peninsula”.

The project merges the realms of fashion, magic and art to provide an immersive and interactive experience anywhere in the world.

The PHANTACi Peninsula is a visionary reimagining of the PHANTACi brand, openly inviting visitors to explore the metaverse through elements that reflect the creative vision of PHANTACi co-founder and creative director Jay Chou.

In the PHANTACi peninsula world, one can encounter scenes ranging from magical fields to street basketball scenes and romantic settings reminiscent of Zhou’s artistic journey.

The virtual world is filled with unique attractions such as the PHP Café and PHANTACi Shoebox (the brand’s virtual flagship store). Users can also purchase limited-edition merchandise and special discounts exclusive to PhantaBear holders, bringing the PHANTACi community closer to Jay Chou fans.

One of the most notable features of the PHANTACi peninsula is the time travel experience specially created for Jay Chou. Reminiscent of a classic amusement park boat ride, the feature guides visitors through various periods of Jay Chou’s illustrious career and features iconic songs like “The Secret You Can’t Tell.”

Fusion of virtual and reality in digital art

Located in the heart of the bustling metropolis of Highstreet World, Solera, the PHANTACi peninsula offers an immersive brand experience that seamlessly blends the life and acclaimed work of Jay Chou, co-founder and creative director of PHANTACi Various elements inspired, from magical realms to street basketball scenes and romantic settings.

Ric Jiang, co-founder of PHANTACi, said: “We are excited to partner with Highstreet to create an immersive experience for our fans that not only showcases our brand, but also highlights our love of music, entertainment and culture. Via With PHANTACi Peninsula, our aim is to provide a world of nostalgia and adventure where every visitor can explore, discover and create their own story.”

The PhantaBear (Phantom Bear) NFT marked PHANTACi’s first foray into the metaverse last year when 10,000 PhantaBears NFTs were released and sold out in less than 40 minutes. PHANTACi and Highstreet are trailblazers integrating virtual products and experiences into the Metaverse and bringing limited edition apparel and collectibles into virtual and real world spaces.

Jenny Kuo, co-founder of Highstreet, said: “Our aim is to break down the traditional boundaries between retail and the stories we weave. By mixing fabric and code, we are creating an immersive world where our products become what we are making. a tangible part of the story. We want to ensure that anyone who supports PHANTACi can experience the brand in a cutting-edge way.”

From romantic dates at PHP Café to exclusive shopping at PHANTACi Shoebox, the brand’s flagship store, PHANTACi Peninsula offers a unique setting for all visitors. Limited edition items and special discounts for PhantaBear holders enhance the uniqueness of the shopping experience.

PHANTACi Peninsula is truly a new chapter in the PHANTACi narrative, making shopping more engaging and interactive than ever before.

Going forward, Highstreet and PHANTACi will collaborate to design and curate virtual homes within the PHANTACi peninsula. The homes will be released through an Initial Home Offering (IHO), centered around the PHANTACi Castle.