TRALA LAB cooperates with zkSync to jointly promote innovation in the global game industry

On April 3, TRALA LAB announced a strategic commitment with zkSync, which uses cutting-edge zero-knowledge (ZK) technology. TRALA LAB is a subsidiary of Joycity, a listed Korean game company, and is famous for its large-scale games such as “Gunship Battle” and “Street Basketball”.

TRALA LAB and Matter Labs will begin comprehensive cooperation. Based on comprehensive professional technology and development support, TRALA LAB will release a variety of AAA-level games on zkSync. In addition, the strategic cooperation between TRALA LAB and Matter Labs marks an important step in promoting innovation and solving key challenges in the global game market.

TRALA LAB will work to revolutionize the gaming space by solving critical issues such as the lack of quality gaming content. TRALA LAB focuses on building a long-term sustainable game platform and plans to access a series of AAA-level global game IPs on zkSync, including “Gunship Battle” and “Gunship Battle” with global cumulative downloads of 150 million and 160 million respectively. Street basketball".

TRALA LAB will strive to set new standards for high-quality gaming content, and plans to leverage its global marketing channels that already cover 249 countries to introduce a new wave of gaming to the world stage. In addition to connecting TRALA LAB’s games to the zkSync ecosystem, the strategic partnership also involves working together to launch TRALA’s gaming platform utilizing the ZK Stack.

Rich Kim, Head of Web3 Entertainment and Media at Matter Labs, said: “Joycity is a successful international gaming company with many successful IPs. We are excited to see various AAA games entering the zkSync ecosystem through TRALA in the future, and we also look forward to it inspiring the zkSync gaming ecosystem.”

Ivan Chung, BD director of TRALA LAB, said: “The collaboration with Matter Labs marks the first step in opening a new path in the global gaming market, and we have high expectations for the synergy between TRALA LAB and Matter Labs. We are very excited to contribute to the zkSync ecosystem through our games. Please stay tuned for more.”

About TRALA LAB

To learn more about TRALA LAB, please join the official TRALA Discord. In the TRALA community, you can participate in various activities to win special roles and interact with the community.

For more updates, please see official X, Discord, Medium

About Matter Labs

Matter Labs is a leading research and development company focused on creating scaling solutions for Ethereum and other blockchains. The company is a pioneer in zero-knowledge proof technology, leveraging the technology to build blockchain infrastructure that enables fast, secure and scalable transactions. Committed to privacy and decentralization, Matter Labs is driving the next wave of innovation in blockchain technology.

About zkSync

zkSync uses state-of-the-art zero-knowledge (ZK) technology to scale Ethereum and bring cryptocurrency to the mainstream - connecting millions of developers with billions of people who need technology solutions to achieve progress and prosperity. The zkSync blockchain network is deeply rooted in the mission of advancing human freedom and making digital self-ownership universally accessible. zkSync is a trustless, secure, reliable, censorship-resistant, privacy-preserving, hyper-scalable, accessible blockchain network. For more information about zkSync, please visit.