I've heard a few times that all arguments on social media including X are down to timeframe.

While this is true, there are also different methods used:
1. Trend following - most popular by far
2. Mean reversion (the camp I fall in) - go in early and go in hard
3. Secular vs Business cycle vs Astrology vs Sentiment vs 4 year vs 'insert any other type of cycle'

Most traders follow number 1. Most consumers also favour those who post about number 1. Therefore it becomes self-reinforcing... anyone who talks in terms of number 2 or 3 is very likely to get crucified often.

At the end of the day the only thing that matters is how much money is being made. I doubt most (not all) trend followers are making money, and are more likely harvesting the current sentiment for engagement or growth.