Amazon (AMZN): Rufus AI will boost sales and lift stock prices: Evercore

CoinNetwork · 2026-01-05T21:26:11+00:00

Analysts are optimistic about the impact of artificial intelligence shopping assistant Rufus and intelligent business on Amazon's stock price. Evercore has set a target price of $335, expecting nearly a 50% increase. Rufus has over 250 million users and has contributed $10 billion in GMV to Amazon. AWS and advertising revenue also support the bullish outlook for the stock.

CoinNetwork

2026-01-05 21:26:11

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Analysts believe that artificial intelligence shopping assistant Rufus and intelligent commerce are key factors driving Amazon(AMZN) stock to achieve significant growth by 2026. Evercore’s Mark Mahaney reiterated a “Buy” rating for Amazon stock with a target price of $335, representing nearly 50% upside from the current level, potentially reaching around $345. He emphasized that last year, Rufus’s users exceeded 250 million, contributing an additional $10 billion in gross merchandise volume (GMV) to Amazon. Strong growth in AWS, demand for Trainium AI chips, increasing advertising revenue, and the newly launched Alexa+ also support this bullish outlook. Other firms like Wedbush and Cantor Fitzgerald have target prices of $340 and $315 respectively, well above the current approximately $233.

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