According to news from Bijie.com on December 9, as reported by Blockster, POPOLOGY®, co-founded by Joe Rey and Oliver Fuselier, is committed to redefining and restructuring the value distribution mechanism of pop culture through blockchain technology. Its “POPcast® Network” allows users to curate content across platforms and records these actions on-chain, creating an on-chain archive of genuine interests. The core token, POPOLOGYcoin, serves as a three-way exchange medium, supporting creator income, audience incentives, and brand collaboration. Through the “POPmercial®” mechanism, it grants creators advertising control, achieving a transparent and fair content economy. POPOLOGY® is currently building a cultural value network jointly participated by creators, audiences, and brands, aiming to realize a new media paradigm of “influence as equity” on-chain, and to promote a pop culture that returns to authenticity, co-creation, and sustainability.