Snowflake has agreed to acquire observability platform Observe for approximately $1 billion, marking the largest acquisition in Snowflake's history to date. Founded in 2017, Observe has been built on Snowflake's database from the very beginning. This acquisition will integrate Observe to provide customers with a unified telemetry data framework. The move aims to help users identify and resolve software and data issues up to ten times faster, thereby addressing scalability challenges brought by the massive data generated by artificial intelligence.

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