Currently, some KOLs are a bit fake, for example, many with high likes and shares are actually bought.
Why is this happening? Because brands are still looking at data, and they allocate budgets to those who look good on paper.
But the problem is that those who genuinely create content find it harder to make money, as budgets are eaten up by fake traffic, and users are increasingly distrustful of this content.
This is the so-called engagement farming, which essentially involves faking data.
Recently, I saw what @Magverse_AI is doing; their approach is quite straightforward—focusing not on how popular you appear on the surface, but on your real results.
For example:
Verifying KOLs, filtering out bots, linking earnings to actual performance, and on-chain settlements that cannot be faked.
If you're a content creator, you might want to think: do you want to continue competing with fake data, or start competing with real value?
Join us together 👉
#onchain #aiagents
