Immutable and Transak Team Up to Revolutionize Game Payments

Seamless Integration of Payment Services for Enhanced Gaming Experience

Immutable, a trailblazer in web3 gaming technology, has recently announced a strategic collaboration with Transak, a renowned third-party payment facilitator. This initiative is set to streamline the process of digital transactions, positioning Transak as the chief payment partner for Immutable Checkout on its zkEVM platform.

Immutable Checkout: A Game-Changer in Transaction Infrastructure

The Immutable Checkout feature stands as a comprehensive transaction framework tailored for gaming platforms. Its versatile interface is engineered to bolster payment conversions, facilitating a smooth integration process. With the inclusion of Transak’s on-ramp, off-ramp, and NFT Direct solutions (encompassing both primary and secondary sales), the Checkout product is now equipped to offer a range of purchasing options for digital assets. This enhancement extends to users of Immutable Passport as well, with an early demo currently accessible.

Transak’s Vision for Effortless Digital Purchases

Transak’s Co-founder & CTO, Yeshu Agarwal, emphasizes the importance of simplifying the digital purchase process for gamers. The partnership aims to dissolve the complexities surrounding cryptocurrency transactions, enabling players and gaming studios to indulge in smooth purchasing experiences. This integration is set to revolutionize the process of buying in-game items, with a special focus on seamless transactions within Immutable Passport for both primary and secondary sales.

The Impact of a Streamlined Purchase Flow

This collaboration highlights a key feature: an uninterrupted purchase flow. Gamers can expect a streamlined and cost-effective buying experience, augmented by smart routing capabilities. This innovative approach not only facilitates the addition of funds during purchases but also significantly increases conversion rates and average order values.

Transak’s Global Footprint and Payment Diversity

Transak’s global presence and operational efficiency are unparalleled in the industry. Spanning 155 countries, it offers a plethora of payment options, including card and bank transfers, across 170 cryptocurrencies on over 75 blockchains. The platform accommodates over 20 different payment methods such as Credit/Debit Cards, Bank Transfers, BPI, AstroPay, and more.

Immutable’s Commitment to Enhanced Transactional Experiences

Michael Powell, Product Marketing Lead at Immutable, acknowledges Transak’s reputable standing in providing effective and comprehensive payment solutions. This partnership aligns with Immutable’s vision of offering superior transactional experiences to its users. It marks a significant step towards simplifying gameplay on Immutable’s platform, with a specific focus on catering to mainstream players.