The European football giant Paris Saint-Germain (PSG) has officially announced that it has adopted Bitcoin reserves. This announcement was made at the Bitcoin 2025 conference held today in Las Vegas, marking a revolutionary step in the field of sports finance.
With this decision, PSG becomes the first football club as well as sports organization in the world to adopt treasury reserves in Bitcoin. This move also reinforces earlier reports from BeinCrypto that more and more organizations and businesses across various sectors are actively investing in Bitcoin.
Currently, PSG is the champion of the Ligue 1 in France and is preparing to enter the UEFA Champions League final next week in Munich.
“Last year, we officially added Bitcoin to our books. We converted a portion of our cash reserves into Bitcoin and have maintained this investment ever since. As one of the largest clubs in the world, we are proud to be a pioneer in the sports ecosystem in doing this,” said Par Helgosson, head of PSG Labs.
The spokesperson for the club also emphasized that nearly 80% of PSG’s total 500 million fans are under the age of 34. Therefore, understanding the financial trends of the younger generation is an important strategy that the club and stakeholders are focusing on.
Earlier this week, the American company GameStop – a publicly traded enterprise – announced a large investment in Bitcoin, thereby becoming the 13th largest Bitcoin holder among global businesses.
In the context of the wave of Bitcoin adoption from organizations reaching unprecedented milestones this month, the price of Bitcoin hit a record high of 111,800 USD last week. However, the price has since dropped by more than 5% due to “whales” taking profits.
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